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Bill Margold Bio 5/1/98 5/4/98 5/11/98 6/4/98

On Thursday, 6/4/98, I drove to 4523 Van Nuys Blvd. Wearing white jeans and a blue-grey striped T-shirt, I carried a peace offering of chocolate cake from a kosher Jewish bakery in the Pico-Robertson neighborhood. I first entered the PAW office to surprised looks from Loretta (a blonde in her '30s who worked for years for Larry Flynt) and Bill Margold. I offered everybody some chocolate cake but nobody wanted any.

Then I walked outside into the sun and chatted with Bill Margold.

He gave me the scoop about AIM, a breakaway from PAW. We talked about that evenings talent meeting which I did not attend. I'm returning to weekly acting classes after a 30-month break.

Bill was disgusted by my quote from an anonymous veteran pornographer criticizing Bill Margold's choice in women (ex's Drea and Viper) as well as the videos he made with Drea such as Hot Chocolate.

"If that person would like to confront me by name, then I will discuss that issue," Bill told me. "I am not defending the quality of Hot Chocolate. It was the first all-black video. It sold 18,000 copies. I believe that it is the foundation for Spike Lee's movie He Got Game.

"I am honored. I want nothing in return.

"That this man did not want his name on his comment suggests what the net is all about - a litany by cowards. If they won't stand up and be recognized, then cyberspace is the place for them to attack whoever they feel like. Psuedonymous swine. In my 7/98 AVN column, I call the internet "Halloween 366." Meaning, it is Halloween 366 days a year on the internet. I give people on the net so much rope that eventually they will do exactly what I expect them to do [hang themselves]."

Luke: Many porn stars do not use their real names?

Bill: Porn stars have chosen other names which they become known as. If these people on the internet want to be known by their psuedonyms, they first have to earn the right to be recognized as human beings. A porn star enters the industry with a real name. These people begin anonymously. Porn stars have earned the right to be famous. These internet people have earned the right to be anonymous? Dithering, Torris…[Bill wonders if this is Sam Frank?] Wayne Gordon at least uses his real name. But with a name like Wayne Gordon, I would be better off having a psuedonym which I will figure out for him down the line when I want to venture back into this.

Luke: Anything new on the HIV front?

Bill: "We are having another meeting tonight. We're condoming-together. Condom-nation. Cum in condom. Whatever the kids want to do. It's their choice and their lives."

Mitch comes by wearing her favorite black sweats covering her svelte muscular body. She hugs and kisses Bill and I, and samples some of my chocolate cake.

Bill: "We're asking the kids what they want from PAW. We're giving them a questionnaire. PAW is retrenching. We've now started AIM - Adult Industry Medical Healthcare Foundation… It was started a week ago. Let me give you the scoop.

AIM will be the center of the universe for HIV testing and other adult industry health concerns. It will have all the clinical sterility that goes with it. PAW will be the soul of the industry while AIM will take care of the body. AIM is looking for four-to-six quality rooms…And that is PAW's present to Mitch for the unnecessary hell she has been put through by this time of strife.

PAW was here when it all came down and PAW will stay here. We will now add two-ply credibility…double strength. And AIM will not be in competition with the North Hollywood clinic nor the George Boros Ten Minute clinic on Venice Blvd. AIM will be the center of universe of the adult industry into the next century. When the performers need some other form of solace, they can come to PAW.

AIM is based on the theory that "Our AIM is to keep you healthy." That's the ad line I gave them. I've come up with the logo. I came up with the name. It is my job to come up with things. It's done with no ego, but with altruism.

"The logo has an arrow going into a target which has 'health.'"

Luke: Some people are going to say that the reason for this is tension between you and Mitchell.

Bill: The tension is simply that Mitchell and I are identical. She needs her space and I was the first one to realize this. I am eternally grateful for Mitchell being here when the industry needed her most. She has outgrown PAW.

PAW is too small an organization to handle a medical facility as an entity. They need a place with doctors, nurses and a dehumanizing sterility. Doctor's offices are not cuddly place. As I've always said, 'teddy bears have no teeth and they never lie.' What happened with PAW. The clinic gave teeth to a teddy bear who did not know how to chew, and the bear choked on the teeth. And the teddy bears want to be left alone. People can come see the teddy bears. I don't think AIM will have anything to do with teddy bears. That will give rise to all my enemies who will say, 'Good, the teddy bears are dead forever.'

I will still be here with the teddy bears and balloons, in this office, protecting adult welfare. AIMS logos will be less benign. AIM is a business, PAW is not. AIM and the Free Speech Coalition are a not-for-profit business.

If PAW had not been put into place, I wonder what kind of havoc would've occurred…

Luke: What are you hearing from Europe?

Bill: I am hearing rumors. I noticed that you dumped Rocco's name into all that. Again, like Ron Jeremy said, the longer you [Luke] cry wolf, the fewer people will listen. I know that you have a following right now. You are riding the crest of a horrific tidal wave based on the HIV situation. But if the HIV situation breaks on the shore and washes back into the sea, what are you going to use as your next launching pad? I am not trying to… Somebody put on there [rec.arts.movies.erotica] that I am telling you what to write. I am just trying to give you the truth. In the long run, the truth will win. If you want to be a factoid… But if you don't, and just want to drop names likes time bombs into the industry, eventually…the more rocks you turn over, there will be a mirror under one of them.

You've challenged Rocco to produce a test. Let's see. You honestly nobody over there is challenging him to produce verification [of an HIV status]?

Luke: All I know is that people in Europe and New York have told me that he is HIV positive. And that people have been gossiping about Rocco for three years. AVN ran something two years ago. I am simply reporting… It is in that context of people talking…

Bill: It's simply because Rocco is in the public eye. He has gained the status of a Marc Wallice, Joey Silvera, Tom Byron, Peter North… They are famous, and with fame comes infamy. Rocco is one of the greats, and is probably healthier than you and I put together. And with your arm f---ed up… You are invited to play football with us on Saturdays… I would come to play with you… I've been doing that for 30 years now at Rancho Park. It provides whatever stability I have in my life.

AIM will unify the business more to have a valid, adult-industry healthcare foundation.

Luke: Someone told me to ask about your role in securing a boob job for David Ardell?

Bill: I had absolutely nothing to do with it. I loathe boob jobs. Davia Ardell was spectacular when I met her. She was untouched by human hands [surgeon's scalpel]. I am vehemently opposed to anyone doing anything to their breasts unless it is for medical reasons.

I opposed Viper's implants. I believe that implants lead to implant schizophrenia…which brings on mental problems…

Luke: Are we making any progress towards drug testing?

Bill: The meeting tonight will discuss that. And once AIM flourishes, the drug testing will fall into place. The primary goal now is the PCR/DNA testing and other STD testing, hepatitus testing… Then we go into urine testing to drive intravenous drug users out of the X-rated industry. And no one on the net seems to be against that, even people who don't like me.

As I told the Meese Commission in 1986: You don't want to build a house with a broken hammer. Our genitalia are our tools of trade. We've got to take care of ourselves. Recess is over in the playpen of the damned. It is time for us to be responsible and to become what we call ourselves, ADULT entertainment performers. We've long taken the name ADULT, we've just never lived up to it until the HIV crisis has forced us to grow up.

I hope that we can move on to more important issues in the X-rated industry. We need to stem the tide of being zoned out of existence, as discussed in today's USA TODAY. New York was a sexual paradise. Now it is a sexual nightmare. New York has become the La Brea Tarpits [where the porn industry goes to die]. Now that's [zoning] a groundswell which could destroy us.

I don't like the San Fernando Valley. I've always referred to it as the La Brea Tarpits of porn.

I don't really care. If you build it [porn outlets], they will come. The harder you make it to get porn, the more people will want it.

Luke tells Bill, referring to Luke's cake: Never let it be said that I have not given anything to the adult industry.

Luke then wandered out of the sunshine into the dark recesses of World Modeling, awkwardly balancing his white box of kosher chocolate cake. Chaz Vincent, [former talent?] sat in the desk where Steve Austin once sat. Jim South Jr sat on one side of the room and Jim South, the legendary porn agent, on the other side. About a dozen talent sat around including Chuck Martino…

I offered everybody cake but nobody wanted any. Nor did they seem happy to see me.

Jim South interrupted his interview with two beautiful girls to escort me out of his office into an empty room. He looked me in the eye and told me how much annoyance and trouble my reporting had caused him. He had nothing personally against me, but he would prefer it that I not come around any more. Jim said that Reb Sawitz had sworn to him that he, Reb, had never accused Jim of the things he accused "that other agent" of. I had placed Jim South's name in brackets when Reb used euphemisms like "the other agent."

Jim pointed to my tape recorder and expressed his belief that I had reported Reb's comments accurately.

Jim denied ever knowing that Traci Lords was underage, or that one of his representatives once propositioned Reb's daughter into entering porn.

Jim told me: "Steve Austin has been terminated [about two weeks ago]. He is going to be represented by us as strictly talent.

"We have a lot of new girls…"

Luke: You've been under a lot of attack the last few weeks.

Jim: "It's been fine. We're still running our ads. I have a lot of people laughing about what they are saying on the internet. The people that whine [I suspect Jim refers to Nick Long, Kerri Downs and company] continue to whine forever. So that's all."

Luke walked out of World Modeling into the Van Nuys sunshine, and drove away to Taco Bell where he ordered two 7-layer burritos. He then drove to Rob Spallone's Star World Modeling office at 13160 Raymer Street to eat his lunch with his friends.

Clasping my Taco Bell brown bag of burritos, my tape recorders and my white box of cake, I walked into Rob Spallone's office.

Luke to Rob: I brought you cake, because I care about you so much.

Rob was grateful.

Later, on separate occasions, I told Joe Spallone, Matt Jade, red-headed performer Rebecca, Rob's mom, Sal Soldano and anyone who would listen to me, that I had brought the cake specially for them.

Munching on his burrito of rice, beans, lettuce, tomatoes, sour cream, cheese and guacamole, Luke shared his hurt feeling with whomever would listen to him, such as Rob Spallone, Matt Jade and Rebecca.

Luke [in a naïve, whining, incredulous tone]: Jim South kicked me out of his office today.

Rob: What do you mean?

Luke: He said that he didn't want me to come around any more.

Rob: Nasty?

Luke: He said it was nothing personal.

Joe: I thought you'd been thrown out before.

Luke: No, that was Free Speech and PAW.

Rob: Why?

Luke [incredulous]: Maybe it was something I wrote on the internet? He said that I had been causing problems.

Rob: Another guy came in here yesterday and told me to not be your friend anymore. Greg Zeboray [who developed the FSC's health care coverage plan for porn talent]

Luke [incredulous while scoffing his oozing burrito]: Someone told you to not be my friend?

Rob: Yeah, he said, "are you friend with that Luke guy?" And I said, "Yes I am." And he said, 'that is not a good move.'

Let's print this… Duke…

Luke interrupts: Did you beat him with a baseball bat?

Rob: A machine gun. Listen. He's going around asking everybody to be his witness [in a lawsuit against Rob, or for criminal charges related to a supposed beating as reported in the 6/98 AVN and on l-keford.com.] He's trying to pay people to be his witness. He's trying to sue me. I told me that I was worth $300 million.

Luke: Rob got a new haircut. He's got gold highlights in his dark hair. It's slicked back in greasy Italian fashion?

Matt: Very GQ.

Wayne Crews walks in. "Luke."

Luke: I brought you a cake Wayne. Because I love you. It's kosher Jewish cake from Pico Robertson. Wayne, does Rob's new haircut give you a woody?

Wayne: No.

Rebecca: Do you guys want to help me move?

Luke: You can use my car.

Wayne to Rebecca: You can do me up the ass with a strap-on.

Luke: Ohmigod, breaking scoop! Rebecca has retired.

Luke swallows his bite of burrito and waddles over to Rebecca and sits his little black tape recorder near her tender mouth.

Luke: How many scenes have you done?

Reb: Maybe 25.

Luke announces to the throng gathering around him: TWENTY FIVE SCENES AND SHE'S HANGING IT UP. Stop the presses. I have to go on the internet right now.

Rebecca: I don't want to die and I'm tired of people degrading me.

Rob breezes by, his mouth full of chocolate cake. "I'm going on a diet, Monday."

Luke to Rebecca: Have you been working with Matt again? Because he'll degrade you and abuse you.

Matt sits back. He's depressed.

Reb: I've never worked with Matt.

Rob Spallone: SCOOP! You're cast is broke. It's ripping on the bottom. Would you like me to cut that?

Luke: Please.

Rob cuts off bits of my scraggly cast.

Luke: Be careful. Don't do to me what you did to your dad's thumb.

Rob fellatiously: We only did that because he owed us money.

Rob feels mad that I am giving away the chocolate cake that I first gave to Rob.

Luke: I can't believe that AVN slandered you like that.

Rob: That's all right.

Luke: You're so magnanimous.

Rob: A guy from New York called. 'Duke wants me to testify that you beat him up.' I know you didn't beat him up and I wasn't even there. How can he want me to testify? The guy is losing his mind.

Luke: Is that a new shirt, Rob?

Rob wears a dark purple-blue short-sleeved dressy shirt that shows off his bulging biceps and vivid tattoos.

Rob: I must look good today. You keep complimenting me.

Rebecca: It's a sea of paisley.

Luke: I can't go to that talent meeting with you tonight. I have acting class.

Rob: You're an actor? I can help you… I want 50%.

It's a shakedown. Luke's trying to shake me down.

Rob and I take cake to his mother.

Rebecca complains…

Luke [incredulous]: There are people in this business who say things that they do not live up to?

Rebecca: It's really hard to say no to the money when you know that it is there and you don't know how to make it any other way. Or it's hard to make it any other way. So people retire and unretire all the time…

I don't want to name names about people who degrade people…

In her last two scenes [in late May], Rebecca [a frail redhead], who wanted to be all-condom, was told that she couldn't work if she insisted on using a condom. So, because Rebecca needed the money, she did the scenes [including one who likes to shoot in Junkyards] sans condoms, including receiving facial blasts of hot sticky semen.

"So, we're in the middle of nowhere. They told me at first I could use a condom. Now they say I can't. And I have to decide… And I just moved into a new apartment. One of the actors tells me that he hasn't shot without a condom for months. He'd tested PCR negative. The other girl did not have her HIV test yet but she had never shot a scene before. She said that she had tested, and the result was negative, but she had not picked up a copy of her result yet. But I went ahead and did it.

"These people [producers] don't care [about the health of the talent]. It doesn't matter if you are a dancer, hostess, escort or a porn actress, if you are in the adult industry, you are a cow in the dairy farm. They just want the milk. They don't care about the cow. Though they don't want to kill the cow, because they would never get any milk.

"If the guy at home watching this [porn] gives a damn, he will want us to wear condoms. People in the real world wear condoms all the time. The right wing may want us dead…So, I've retired. Unless I can always use condoms and get treated with respect.

"I came out here [Los Angeles] to do the Hollywood thing. I did not come out here to be a porn star and die."

Rebecca says that her favorite scene was for a Jamie Gillis series [the revived On The Prowl?] for Vivid. "We went into these dirty book stores and asked the men if they wanted to f--- me. Finally, this one old man would. Ninety percent of the film was Jamie and this old man yelling at me what a gutterslut I was, and other names. But that was acting. That was fine. What I can't handle is when people treat you the same way when you are off camera.

"I'm not a feminist. I am not politically inclined that way.

"It was a good scene. I was in top form. I gave the old man a blow job. We just kept getting inspired to get weirder. Jamie liked the scene.

"The men in the bookstores were scared of us. We came in there with a camera, asking them if they wanted to f--- me. They did not want to be on camera. They hid.

"I walked up to them: 'Hi, I'm a porn star. You wanna have sex with me?' They would say 'no' and run.

Rebecca keeps picking and itching her pale arms which sport large red welts.

Rob bellows: Where is Sunset and Sunset Plaza?

He's trying to figure out directions to his lunch meeting at the restaurant Chin Chin with Sharon Mitchell and Jefferey Douglas.

Rebecca says Rob's shirt demonstrates an Italian flair which says, "I am what I am."

Rob lights up a cigar.

Matt Jade says he has used condoms in his scenes a handful of times.

Luke, between bites of cake: How did you like the experience of that plastic rolling on to your erect thrusting cock?

Matt doesn't know how to answer the question. "Thrusting? How else would you do it?"

Luke: You could lie back, and she could impale herself on your throbbing member, bouncing up and down joyously until you spasm uncontrollably and shoot sticky white sperm into her gaping vagina.

Matt: I will have to try that sometime.

Luke: You guys ever need any new techniques, you come to Rabbi Luke and I will show you how we do it in the Torah.

Did you receive a hot sticky blast of shooting semen on your innocent, petite, pert sweet face?

Rebecca: Yes. And I didn't like that either. It's dangerous [HIV].

Luke: How do you like receiving these blasts?

Reb: In a scene, I would prefer it elsewhere on my body. I don't like to get it in my eye because it burns.

Luke: What if you had no eyes?

Reb: If I was blind, I might think it is a water gun. OK? In the real world, I swallow.

Luke: Now there's a loving woman. Have you ever received a facial in real life?

Reb: No.

Luke: He hasn't said, 'oh baby, let me come on your face.' And you say, 'oh yeah, baby, come all over my face with your hot sticky sperm.'

Rebecca: No. I had one boyfriend, when I was a freshman in college, ten years ago, who thought it would be really fun to do the pearl necklace thing. [Spurt on the neck]. And we both decided that it was not that cool after all. A sticky mess.

He'd heard that was really cool, but when he saw it, he thought it was gross. "Don't get that on me," he said. But what about me? I had it all over me. Gross. Keep your body fluids to yourself.

Rebecca has never done more than two guys at a time, either in real life or on video. She does anal.

Luke: What a champ! There's a star. Matt Jade won't take it up the ass.

Has Rob ever made a move on you? Asked you to blow him?

Rebecca laughs. "He's one of the few nice people in the world.

"Charlie Sheen asked me for one once. His bodyguard introduced me to him outside a bar. And Charlie shook my hand and whispered in my ear, "I'm Sheen. Charlie Sheen. Would you like to give me a blow job?" I've heard that line a million times in my life and that was the only time it didn't sound crass. He did it in a cute way. He looked like a little kid asking for candy, rather than a pervert being a jerk. And he didn't act like he expected me to. I couldn't get mad at him. I didn't do it though.

I told him: I can have every inch of you when I go to sleep at night. So, I am going to stick with dreams. You can't live up to a dream because you are a real person. And the dream is really damn good.

Luke: You could've been a star in Hollywood, costarred in his next film?

I made Matt Jade a star. He's on the front page of my web site. His phone is ringing off the hook. But he can handle fame. He's the same sweet guy.

Wayne Crews aka Wayne Cross walks over: Luke, make me famous.

Luke: How many videos did you do?

Wayne: One. For Vivid.

Wayne pushes Luke over. Luke assumes the position of center, as though he is about to hike the football. Wayne assumes the quarterback position, thrilled at the opportunity to f--- Luke F-rd up the ass…

Instead, we examine a PR leaflet I received about AIM.

Raised a Mormon, Wayne has worked behind the scenes in adult since 1993.

"I worked with Debi Diamond. I ejaculated all over her ass. Off camera, I f---ed Debi up the ass on the hood of her car, under my streetlight, out in front of my house. It was a private moment to be cherished. Lovely.

"We had fun together many times. 1994. No condom."

Luke: So your naked untrammaled penis penetrated her anal orifice repeatedly, barraging furious attack until you spurted uncontrollably, spasming, all the strength of your body pouring into her.

Next, we discuss Rob Spallone's cock. "Do you feel inferior that as a Jewish boy, you had the foreskin cut off on the eighth day?"

Rob: No. Everyone is supposed to get it cut off.

Luke, Wayne, Rob, Joe, and company discuss Judaism and circumsicion.

Wayne Crews makes a crack about Paul Coxx using needles to shoot up his dick.

We all whoop and holler at the scoop.

Joe Spallone tells me that he reads l-keford.com for half an hour every day to keep up with the industry.

Roy Karch walks in and jokes with Joe Spallone.

Rob tells me about his friend, performer Kimberly Jade who recently PCR/DNA tested positive for HIV. Around the same time she took an Eliza test which showed her to be negative, which reflects on the lack of accuracy of the Eliza test which was the industry standard for almost a decade.

Rob's male performer, Italian Spartico, returned to Rome this week.

Jew Roy Karch, 51, and Italian Joe Spallone, 62, grew up together in the Bronx. "Joe was an unbelievable athlete," says Roy. "He was a relentless defensive lineman. When we picked teams in schools, he was always picked first. I'm a former gym teacher."

From 1952-56, Joe Spallone served in the US Armed Forces. Then Joe played catcher for the AAA baseball team of the Yankees, Richmond during the 1950s and he also played semi-pro football in New Jersey for the Jersey City Giants. He played defensive lineman and running back.

One of Joe's best friends was Howard Wasserman. "Our mothers used to push us in baby carriages."

Joe joined the adult industry in the 1970s, working in several adult bookstores on 42nd Street in New York with Howie Wasserman. Spallone's main source of income, however, came from his work in the steamship business.

In 1986, Joe moved his family to California to work full time for Wasserman's Gourmet Video. In 1994, the two men became partners. Howie is now retired, and Joe appears semi-retired. Joe's son Rob operates Star World Modeling, located next to Gourmet. Another son is a doctor and another son is in jail in Europe for drug smuggling.

One day this week when I was interviewing Rob, he had to run for the phone for his brother's weekly call from jail.

"I've done all sorts of work behind the scenes," says Joe Spallone, a soft spoken slow moving 5'8 gentlemen with silver hair and a pot belly. "I've boxed tapes, duplication, arranged health care for employees… I helped Rob set up Star World.

"Normally, I'm quiet and easy going. I just don't like all the bulls--- going down now in the business, with everybody cutting each other's throat over prices. We used to sell tapes to distributors for $20 each. Now we're lucky to get $10. This is the only business in the world where manufacturers don't make the price. Distributors tell us how much they will pay for our movies.

"I know that it is against the law to fix prices…but this is BS. Some people sell tapes for $1:65. The little guy will never be able to make money at those prices. So little guys like me are getting pushed out of the business.

"Most businesses get to raise their prices each year. We're the only business that decreases our prices. We can't get a fair price for our product. We sell some tapes for $3, and only make 75c a tape. While stores are charging up to $50 each tape."

Roy Karch to Joe: "If I had your money, I'd burn mine. You're making a fortune."

Joe: You're right.

Roy: God bless you.

Joe: The other thing I don't care for is people telling people what they got to do. This is America. You can do what you want here.

Roy: I know that really bothers you. It's a personal freedom issue.

Joe: I like to get along with people, but when they try to shove something down my throat… Free Speech? You can't speak your mind at Free Speech [Coalition] unless you're one of the guys.

"They [the industry trade association] should take one person from each part of the industry. One from photography, duplication… printing and boxes, artwork, talent, owner… Have ten or twelve people on the board. They meet once a month and whatever they vote on, we all have to abide by.

"Talent have been coming to me for years, wanting me to represent them. I procrastinate. Then it took me a year to get a license… I do things carefully, by the law. Then I found out that the talent doesn't really care [who represents them? The talent doesn't care about themselves? About life?] I love these kids but… They often book themselves. They are promised $1000 for a scene but are only paid $500. Then they come to me to complain. But there is nothing I can do about it then. But if I get the girl the job, I make sure she gets her money.

Some of the big companies [VCA, Vivid, Wicked, Evil Angel] fear that if they switch over to a new agency they are not going to get a shot at the new girls [through Jim South's World Modeling]. Well, I am working on some things. I plan a lot of advertising for girls.

"I've had a few things healthwise that have set me back, but now I am going. I've got connections in San Francisco and Arizona who want me to come to talent calls. I'm going to start bringing in new girls. Then, many of the companies who have never worked with me [Star World] will start working with me. But they are not going to get first crack at the new girls, that's for sure. I don't believe in this contract girl [signed exclusively with one company].

Some of these new girls will sign exclusively with me and I will find them work. The producers will not speak to my talent. They want talent, they can speak to me, and I will call the girls.

I don't think anybody in this business should tell people that if you shoot at this studio, you can't work with me… I have never said to a girl, don't go here or there…

I don't know if there is a clique [Jim South, FSC, Vivid, VCA & AVN] trying to run this business? I am not part of it and never will be.

You will find that a majority of shoots now are done at the end of the month when the talent are desperate for money for their rent, or their car... They will cut their prices in half. I think that is taking advantage.

A lot of shooters try to drive down the talent, get them for a lower price.

Joe protests Jim South's tactics of blackballing people who work with Star World Modeling, the new upstart porn agency. 818-765-8720

Rob Spallone returned Luke F-rd's call at 1:26 PM, on Friday, 6/5/98. "Rob Spallone never misses a talent meeting," he told me. "I couldn't make it last night but my dad [Joe Spallone] went. Jim South and Reb almost never show up to these meetings. And they are supposed to care about the talent? Few talent showed up, only 10-15 persons. And Luke F-rd was the big talk of the whole f---ing meet.

"Everybody knew you and said you were a piece of s---. Rob Spallone wasn't there so I am sorry that I couldn't defend you. I would've let them have it. You write down what you're told. And if something is wrong, and you're told about it, you rewrite it. You don't give a f---. So why don't they like you? Spallone thinks you're the greatest. I keep you under my wing.

"Two people brought up your name and the whole room went crazy. That was the biggest excitement. The two main people who threw the meeting wanted everyone to go all-condom like them so they don't lose any sales. It was a bulls--- meeting.

"I'm behind you [Luke F-rd] 100%. Rumor has it that Jim South told the talent to not show up to the meeting. He doesn't like the talent going anywhere without him. I know that Shane threw a meeting at her house a couple of months ago. People have told me for a fact that Jim South told people to not go to it.

"I had lunch with Sharon Mitchell and Jefferey Douglas. They told me they are pulling the clinic out of Jim South's building. I am going with them Monday to find them a place. And that's basically it. I'm the man, Luke baby.

Luke: You are the man.

Rob: Come see me next week.

Luke: I will. Bye.

A few minutes later, I checked my email. It contained pictures of porn shoots in Africa. Videos released include Africa Rising and Catch Jungle Fever. The poster had sent me a few weeks ago pictures of Marc Wallice having sex with Alyssa Love. Today he wrote: " If the porn industry is really doing anything about AIDS, then why are they shooting pictures in Africa where the rates of infection are the greatest? The girl with Mike Horner in these shots appears to have Kaposi's Sarcoma on the face Scary, eh!"

The girl in the pictures did appear to have Kaposi's Sarcoma on her face.

Dithering writes on RAME:

> Then I walked outside into the sun and chatted with> Bill Margold.

Welcome back, Big Bill. I wondered how long before you (Margold) lashed out against the big, bad, mean Internet again; given your helplessness over its evolving role in transmitting information. Lo-and-behold, here you are again, whining to Scoop Luke after banning him just a few weeks ago. You are either indecisive or just craving attention. Again.

By the way Margold, make an effort to distinguish between the "Internet", which is an all-encompassing term, and its various components. I suspect your complaint is with Usenet (and r.a.m.e.), not Telnet or the World-Wide-Web or Simple Mail Transfer Protocol (e-mail) or Gopher or File Transfer Protocol or corporate intranets. Don't bother thanking me; I just don't want you to come across as a fool.

> He gave me the scoop about AIM, a breakaway from PAW.

> I will discuss that issue," Bill told me. "I am not defending the quality> of Hot Chocolate. It was the first all-black video. It sold 18,000 copies.

> I believe that it is the foundation for Spike Lee's movie He Got Game. "I > am honored. I want nothing in return.

Well, I'll be doggoned. I completely believe you (Margold) are the original inspiration for Spike Lee's "He Got Game". Just like I believe Stagliano contracted HIV from a Brazilian transsexual prostitute in a single encounter. Let's see; poor, inept Spike Lee can't think for himself without your counsel, just like your other "kids", right?

Did you also provide Spike Lee with foundations for "School Daze", "Jungle Fever", "Devil in a Blue Dress", "Malcolm X", or "Do the Right Thing"? Gee, Margold, not only can your "kids" not think for themselves, but now one of mainstream Hollywood's leading Black filmmakers needs you as well. You truly are a font. I am awestruck.

> "That this man did not want his name on his comment suggests what the> net is all about - a litany by cowards. If they won't stand up and be> recognized, then cyberspace is the place for them to attack whoever they> feel like. Psuedonymous swine. In my 7/98 AVN column, I call the> internet "Halloween 366." Meaning, it is Halloween 366 days a year on> the internet. I give people on the net so much rope that eventually they> will do exactly what I expect them to do [hang themselves]."

Margold, read my earlier comments on what the Internet is. At the very least, you should sound informed for the sake of the sheep relying on you for guidance. (You are a shepherd, aren't you?) So how will this "hanging" take place? Are you sending someone to break legs in cyberspace?

> Luke: Many porn stars do not use their real names?

>Bill: Porn stars have > chosen other names which they become known as. If these people on the> internet want to be known by their psuedonyms, they first have to earn the> right to be recognized as human beings. A porn star enters the industry> with a real name. These people begin anonymously. Porn stars have earned> the right to be famous. These internet people have earned the right to be> anonymous? Dithering, Torris [Bill wonders if this is Sam Frank?] Wayne> Gordon at least uses his real name. But with a name like Wayne Gordon,I> would be better off having a psuedonym which I will figure out for him> down the line when I want to venture back into this.

How odd, Margold. I thought you previously dismissed the Internet as a worthless medium. So how is it you are intimately familiar with infrequent posters like myself in this newsgroup. I seem to have struck a nerve. I will gladly thump that nerve more often. Just come back soon to speak in parables. I will make a special effort to reappear whenever you do. In the meantime, I will try to earn the right to be recognized as human by associating with well-bred peers of yours' like Viper. Now there is a woman I want my daughter to emulate.

> Luke: Anything new on the HIV front? Bill: "We are having another meeting> tonight. We're condoming-together. Condom-nation. Cum in condom. Whatever> the kids want to do. It's their choice and their lives." Mitch comes by> wearing her favorite black sweats covering her svelte muscular body. She> hugs and kisses Bill and I, and samples some of my chocolate cake. Bill:> "We're asking the kids what they want from PAW. We're giving them a> questionnaire. PAW is retrenching. We've now started AIM - Adult Industry> Medical Healthcare Foundation.

I hope people familiar with what the above paragraph means will intrepret it for me. I thought the adult-film industry had deduced by now that AID's testing must be completely outside the sphere of influence of its grimy hucksters. Somehow, Margold still believes Marc Wallice is someone of high standing. How can a person such as Margold have any say-so in purging the industry of its diseased has-beens?

1/8/99

I return to Margold at the FSC.

Bill to TV camera: "Luke earned the Jackass of the Year award by putting his internet in his mouth more often than anybody else. But it's all freedom of speech. We will never ever censor Luke F-rd. He has a right to say whatever he has to say, no matter who he hurts.

"No form of speech is really bad. Words aren't really going to hurt you... Sticks and stones... unless the words are turned into a dagger and plunged into your heart. Luke knows how to do that very well."

Paul Cowan from Canadian Film Board: "Bill, what I'm amazed at is how many people seem hurt by Luke's sticks and stones?"

Bill: "This is a very sensitive business and Luke is throwing words at stained glass windows and once in a while, stained glass windows break. The adult performer is one of the thinnest skinned, most fragile type of person in the world. They are over-age juvenile delinquents. They want gold stars pasted on their heads. They don't want to be kicked around. And there's no reason for them to be kicked around. They don't deserve Luke F-rd."

Paul: "Don't they deserve somebody questioning what they're doing?"

Bill: "Yes, but questioning and accusing are two different things. He starts rumors about people and then can't substantiate them. He's had half this industry dead. The slightest rumor is permeated through the internet by Luke. And then he never even says they are not dead. He just leaves them in cyberspace. Luke rarely apologizes for his mistakes. At least a man would do that."

Paul: "I seem to find Luke apologizing constantly."

Bill: "Well, that's because he's Jewish. It has nothing to do with his making mistakes. Apparently a converted Jew, which sounds like some kind of rice without a foreskin. He's converted to Judaism and he's apologized for that."

Paul: "Well, I've never heard him apologize for that but I have heard him apologize for just about everything else."

Luke: "How often do you read the internet?" [This is the first time I've talked to Margold since 7/98.]

Bill: "I read it when I'm told to read it. Most of the stuff on there is worthless but last night we [RAME meet] had a wonderful meeting and he [Luke F-rd] was the guest of honor. People came together who were anonymous and I hope he doesn't use pictures of them. This is a real test of Luke. Now I'll call his bluff. He took pictures of people at that meeting last night. If they show up on the internet, that's really sad. People have a right to anonymity."

Paul: "What do you think Luke?"

Luke: "Anyone from that group who does not want their picture on my site, will not go on my site."

Bill: "How will will they know?"

Luke: "They all read my site."

Bil introduces me to Greta Carlson who makes spanking tapes. Luke does not want to appear in a spanking tape. Bill and Greta appear in Bruise Brothers in Decadent Days.

Bill: "She sends a bunch of worthless people to work for us. Then she beats them up and beats up too. And then works off with our pay at the end of the movie."

Margold returns to talking about Luke and the internet to the Canadian TV crew:

Bill: "I predicted in 1985, 'leave us alone and we'll destroy ourselves.' All this infighting... We're eating our own entrails. And you're [Luke] one of the people victimized by it... You create your own misery but you're also a victim of the misery you create. You're trapped in a horrendous quicksand downdraft."

Luke: "Do you think that I should go to work for Paul?"

Bill: "Absolutely not. You have to remain true to your own beliefs, and if you go work for AVN, you won't be able to do that anymore. It would be the supreme form of selling out. You've been attacking them for all these years. Why all of a sudden would you rollover, kick your legs in the air and have them eviscerate you?"

Luke: "I have no money and no health insurance."

Bill: "Money? Money? That's the reason you do all this? Money? You can get health insurance through the Free Speech Coalition for $93 a month. You're going to sell your soul for $93 a month?"

Luke: "I don't care about this industry. I don't care who I write for."

Bill: "That makes you some kind of journalistic whore. You're no better than the man shooting this movie [Paul Cowan]. He doesn't care about this industry either for all we know. He's in Canada. He doesn't give a s--- about what is going on down here. He'd let the whole country sink into the Gulf of Mexico and own the world.

"Don't you [Luke] think that you've established a following who believes in you and that you would be selling out that following if you worked for AVN? You've taught your following, your mindless masses, that AVN is a crock of s---. All of a sudden you're in the s---. Remember the 1919 Black Sox scandal. 'Say it ain't so, Joe?'

"I wrote two columns for AVN and I had stigmata. My hands bled. I could not do it anymore. Everytime I went to my computer to write, my hands began to bleed. And I told Paul that. I'd sooner starve and put my cats on the street to work for me, than to write for AVN."

Luke: "I don't care about AVN. I don't care for AVN."

Bill: "But you're going to write for them? That's an idiotic thing to say."

Luke: "They're a money-making business which frequently shills for the industry. Their dominant advertisers are VCA and Vivid..."

Bill: "And don't you think that you would have to kiss the ass of those advertisers if you wrote for AVN?"

Luke: "No."

Bill: "Don't you think you'll have to style your slants more for them than against them? Do you think you'll be able to offend anybody who pays that magazine's bills?"

Luke: "Yes."

Bill: "How naive are you? You are going to be raped in ways you never dreamed. Bend over kid, the whole world is coming up your ass."

Luke: "I'd like to write an on-line column for AVN."

Bill: "Well, isn't that nice? You'd like to write an on-line column. You think they are going to pay you to write what you want to write? You'll become one of the company shills."

Luke: "No. I'll keep my same hostile attitude."

Bill: "No, of course not. January 8, 1999, Luke F-rd ain't going to sell out. January 11, 1999, Luke F-rd goes to work for AVN.

"Once you sell your soul, you can't buy it back."

Luke: "I'd like to write for them and keep my site. That way I could get money from them..."

Bill: "What a wheeler-dealer. Aren't you cute."

Luke: "I don't care. I want some money."

Bill: "Earn it. Can't you market your own misery?"

Luke: "No, I'm not good at marketing."

Bill: "Then find some other man who will market you. This man [cameraman Paul Cowan] will market you. He's in love with you. He worships you with his camera."

Luke: "He doesn't know anything about business."

Bill: "That's a horrible thing to say. How do you know he doesn't know anything about business? Have the man behind you with the tape recorder [Pater Gilstrap] market you. You're going to be on the cover of New Times."

Luke: "He's just a journalist."

Bill: "That's a denigrating thing to say. What the hell do you think you are?"

Luke: "I'm certainly not a journalist."

Bill: "You're going to wind up on the cover of New Times with a target - Luke F-rd. People will throw darts at you. I guess you aspire to be asshole of the month at Hustler."

Luke: "I'm the Messiah. I've come here to die for the world's sins."

Bill: "I doubt that. If you came here to die for the world's sins, you'd have been dead 100 times. Martyrdom is passe. You aren't worth killing. And unless you decide what you want to do with all this stuff that you know, no one is even going to pay attention to you. You will become tragically passe in your own lifetime as I said the last time in an interview about you. You are a phenomenon. You are the pet rock of the internet but pet rocks can be crumbled into dust."

Luke: "What I'd like to do is line my pockets with cash from Vivid, VCA and AVN, and write what I want."

Bill: "You really think that once you get in, you can get out? Remember the line from Godfather 3. 'I thought I was out but they sucked me back in.' Once you find out how much fun it is to make money, you won't want to stop making it, no matter who you sell out, including yourself. Think about that kid. I think that I may have told you that the very first day we met. And I was the one who brought you into this whole thing. And if you hadn't written that stuff about Stagliano [2/97 on RAME] without my saying you could, you might be still be welcome into the cave [Bill's apartment].

"But you lied about me a couple of times and you know damn well you did. The Malitia lie was absolutely malicious, where I [supposedly] threw her out of my office. What a crock of s---. During one of the most troubled times in the history of our business, I'd throw a woman out of my office. I adore the woman. She came into my office [PAW office in Jim South's building] and put her head of my shoulder and I said 'everything will be all right.' And that's throwing a person out of my office? Remember?"

Luke: "I wrote according to Zane."

Bill: "Oh no, according to nothing. It was you. This was off your empty head."

Luke: "I've screwed up countless times but I've never written a lie. I've never written something on the internet that I knew not to be true."

Bill: "Webster's Dictionary year 2010. Lie - Luke F-rd. First definition of the term. It would be nice to ask somebody about what goes on in their lives before you print it and hurt them. And you don't ask a lot of people, do you? You just blithely put it down there and see where the chips will fall."

Luke: "That's true. Because half the time when I call the object of a story, they plead with me not to write it."

Bill: "Do you feel you have to tell the world everything?"

Luke: "I don't tell the world everything I know, I tell the world half of what I know."

Bill: "What haven't you told them? Tell some secrets to the camera right now."

Luke: "Bill, do you think I could have sex with more porn girls if I worked for AVN?"

Bill: "Unless they don't know who you are, I don't think these people [pointing to porn beauties] would talk to you..."

Luke: "None of these girls want to f--- me, Bill. Why?"

Bill: "Because you've f---ed them already with verbiage."

Luke: "I've never been able to get my dick sucked."

Bill: "Yes you did. You wrote about that. You can't even remember your only blow job?"

Luke: "Okay, once. I'd like to get some gratuitious free porn star blow jobs. How?"

Bill: "Maybe if you were nice to some of these people, you might... But if you keep treating them with contempt, I seriously doubt them sucking it. They may well bite it off."

7/22/01

Jeff Steward vs Bill Margold

Legend Video's Nelson Ayala emails: We the people of JM Productions, in order to form a more perfect union amongst pornographers, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, call for the disbandment of Bill Margold’s (Anti) Freedom of Speech Coalition.

A hypocritical, opportunistic coward, Bill Margold represents all that is wrong within the adult industry. In the wake of his recent ramblings against American Bukkake and hardcore adult entertainment in general, we at JM Productions look forward to exposing Bill Margold’s (Anti) Freedom of Speech Coalition as the corrupt organization it truly is to both retailers and consumers alike.

From this point on, a JM Productions informercial against Bill Margold’s (Anti) Freedom of Speech Coalition will be featured in all JM videos and dvds. A montage of historic moments such as the 1989 protests at Tiananman Square, the raising of the flag over Iwo Jima, the raising of the cum bong over Kiki D’aire in American Bukkake #11, and the fall of the Berlin Wall will be intercut with images of fat cats from Bill Margold’s (Anti) Freedom of Speech Coalition stuffing their faces with money and cigars while they count your money.

Finally, we will see Jeff Steward in a prison cell as the bars slam shut, the American flag and Constitution burning behind him as he asks, “Is this your idea of freedom of speech?” This informercial will be available to all production companies who do not adhere to Bill Margold’s “Freedom of speech, but watch what you say” philosophy. For your copy, call Jeff Steward at JM Productions. www.jerkoffzone.com.