Adult Time is embracing the technology of data-driven strategies with the addition of a skilled Data Scientist to capitalize on the platform’s insights by refining user experiences and driving innovation.
“We have been sitting on a huge pile of data for a long time, and in the last few years we have done our best to sort through it as a team as part of our everyday jobs”, says Frank Stacy, Adult Time’s Director of Sales and Marketing. “We felt like it was time to step up our game, put some dedicated energy towards leveraging all this information, and actively use it to make Adult Time a stronger product.”
Defying the misconception that adult content lacks data-driven strategies, the streaming giant’s Data Scientist is focused on (but not limited to) consumption patterns, user behavior, scene performance, and of course providing stakeholders with insight on the platform. This will help sharpen the brand’s competitive edge through analyzing the reception of content from a data perspective, which will help marketing popular content more efficiently, identifying unseen trends and constructing fresh series concepts.
“The Data Analytics Team’s main challenge is to understand our customers’ behavior and preferences through implicit information,” says David, Adult Time’s Data Analyst. “For example, we may be interested in finding out what scene made users want to return to our website, without them saying so explicitly. We could also want to segment our customers based on their preferences and understand each segment’s behavior. If we can find an answer through data mining, we can make recommendations that will benefit the client and the company.”
“At Adult Time, the vision from day one has been to fuse our creative energy and brand values with robust analytics to influence overall audience satisfaction,” adds Bree Mills, Adult Time’s Chief Creative Officer. “I am proud to welcome David to our team and look forward to geeking out over what he helps us discover about the amazing porn fans we serve!”
AdultTime.com, part of the Adult Time Network, offers subscribers a wide variety of entertainment options, with more than 390 channels, 60,000 scenes and 8 new releases per day and unlimited access to the streaming platform’s catalog of quality award-winning content.
