In early 2004, Elegant Angel was in trouble. After trying to redefine itself as a feature company, its feature videos turned out to be "unsuccessful and costly," as Elegant Angel General Manager Graham Travis told XBIZ.
A distribution deal with Devil’s Films had fallen apart, with both companies choosing to go their separate ways, and promising new directors Mason and Jake Malone left the studio.
On the technical side, things weren’t much better. The company had DVD authoring problems and box-covers with no unifying look. There was no company website. Worse, there was no public relations liaison to act as a public face of Elegant Angel. Rumors started that the studio was for sale.
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