Launched 12/84, Vivid carved out a niche on the softest edge of the hardcore spectrum. Receiving more of its income from sales to cable TV than any other porn company, Vivid's productions usually feature a story, beautiful women and lush sets.
The world's largest producer of shot-on-film pornography, Vivid shoots four new movies a month, two of them on 16mm film. Expenses for each average $100,000.
Vivid employs about 150 persons and will probably gross about $100 million in 2001, up from $90 million in the 2000, $70 million in 1999, and $35 milllion in 1998. The Van Nuys company produces 80% of the content for the Playboy Channel and bought Spice Hot cable TV in the fall of 1998.
Vivid launched its huge internet operation in May of 1999, and quickly became one of the industry's big six players. The Vivid internet grossed about $25 million in 1999 and about $40 million in the year 2000.
Vivid girls earn around $100,000 a year for about 20 sex scenes and a dozen personal appearances. They make most of their money, from $8,000 - $15,000 a week, stripping in clubs.
Vivid product is known for its glossy appearance and frequently inferior quality (dodgy videotape, missing scenes on DVD versions, etc).
As a child, Vivid owner Steve Hirsch (born around 1961) worked with his older sister (born around 1959) Marci, who oversees production at Vivid, in their father's porn warehouse. Their dad Fred Hirsch, a former stockbroker, entered porn in 1972 and worked for Reuben Sturman. He and his wife warned their three children that others might react negatively if they found out what Fred did for a living.
Details magazine 6/01 writes: "Steve Hirsch remembers the day in 1972 when his parents, Fred and Roberta, sat him and kid sister Marci, down in their middle-class Cleveland den with its green couch and yellow shag carpeting. Fred, a stockbroker, said he was considering switching jobs - to peddle 8-mm. stag films, which were...far more lucrative than stocks. "Are you comfortable with that?" asked Mom. "Because there's a chance some kids' parents won't want them to be friends with you if they find out what dad does."
""I was 11," [Steve] Hirsch remembers. "I couldn't understand that. If they didn't want to be friends with me because of that, then I didn't want to be friends with them." Asked when and if he would tell his own newborn daughter, Alexa, about the goings-on in the family store, Hirsch says, "I'll tell her we run this business like a business, and she should be proud of the way we handle ourselves.""
Police came to the Hirsch home in 1973 after a man matching Fred's description exposed himself to neighborhood children. "Steven dealt with the police," Fred Hirsch told Bikini magazine. "They kept asking about me and he told them that I wasn't home. They asked where I was and he refused to cooperate with them."
In 1975, federal authorities twice raided Fred Hirsch's offices in Cleveland and later charged him with distribution of obscene material.
Fred moved his family to the San Fernando Valley, and commuted between the two cities on weekends to face trial. Steve's sister Marci remembers adding up the potential sentences her father faced in the five counts against him. "Nobody ever obsessed on it in our family," Marci, now Vivid's head of production, told the 4/99 Bikini magazine. "Life went on. Steve and I still had to go to school. Now that I have kids, I think we were pretty accepting of it. What would my kids do? I try not to think about it."
Childhood friends of Steve remember him as competitive, and always on the make. He was obsessed with fashion, status, girls and material goods. He's long favored open-necked shirts with thick gold chains.
Fred Hirsch was acquitted. He started his own Los Angeles porn company (8mm film company Sunrise International Distributors which made the Limited Editions line) with money from the porn godfather Reuben Sturman. Later in the 1970s, with the rise of adult video, Fred started AVC (Adult Video Corporation).
Upon graduating high school, Steve took three years of business classes at Northridge and UCLA before going to work for dad. "My father was in this business. I never said, 'I want to be a fireman.' Do you know any Jew who has?" (Details, 6/01)
After almost ten years without Steve and Fred speaking, in 1997, Steve hired his father to work as a salesman for Vivid.
A tanned muscular chainsmoker, Steve stands about 5'6", drives a black Mercedes 500 SL and lives with the national sales manager for Video Team, owned by his good friend and former neighbor Christian Mann. Never married, Steve lived for ten years with ex-porn star Loni Sanders. He's fathered numerous children out of wedlock.
Neither Steve or Marci have been shy about using their
power and money to secure sexual favors from porn stars.
Steve's numerous escapades with porn girls such as Ginger Lynn who he impregnated have been the grist for much industry gossip for years. Hirsch pays Lynn approximately $20,000 child support a month.
Marci Hirsch has also been linked to sexual relations with porn stars (Jon Dough, Mr. Marcus, Steven St. Croix, Bobby Vitalie, and Marc Wallice, with whom she lived). Marci, who underwent extensive plastic surgery in May of 1999, is more popular than Steve with pornographers. She has two kids.
Sources have told me that Mr Marcus earned a directing deal from Vivid Raw in part through having sex with Marci.
Veteran pornographer Lynne L-patin says "New vendors [to Vivid] had to go through his sister, Marci, and were turned back before they ever got there, unless they were available and sexually appealing to her."
In 1981, Steve quit his father's company to take a
sales job at porn producer Cal Vista. There he met mail-order chief
David James and they decided to form their own company. David had $25,000
in savings and they borrowed $20,000 from video box printer John Tedeschi
to make their first film in 1984 - Ginger starring Ginger Lynn. They
made her their first contract player.
(I've heard that Steve initially asked Jim Holliday to be his business partner in starting Vivid.)
Within a few years of starting their company, Steve Hirsch and partner Dick James were at each other's throats. Steve wanted Reuben Sturman to buy out James, but in the late 1980s Reuben wanted out of porn. Steve and Dick have found a way to work through their problems by dividing their workloads - Steve oversees marketing and James new technology.
Steve developed drug problems during the 1980s, particularly with cocaine. He went straight with the help of Narcotics Anonymous in 1988 and has been clean since.
Hirsch and his company
have benefitted from a close relationship with Adult
Video News publisher Paul Fishbein.
Fishbein and Hirsch owned an adult bookstore together in 1995.
According to former AVN managing editor Ken Wood, Hirsch often finds
out about coming AVN reviews of his product before the magazine's managing
editor does.
Luke asked Wood: "Did Paul's close friendship with Steve Hirsch influence editorial content and reviews?"
Ken replied: "In my belief, absolutely. If a particular Vivid release didn't get a favorable review from and AVN freelancer or editor, it would get reviewed by somebody who, in the publisher's opinion, would give it a better review."
Gene Ross writes: "It was at the summer [1997] VSDA Show, the first one to be held in Los Angeles, that AVN publisher Paul Fishbein approached me on the convention floor. "I have a hot scoop for your gossip column, but you didn't hear it from me," Fishbein said conspiratorially and he proceeded to relay how Vivid was letting Tyler go because her ass-ets were evidently too copious for personal tastes. I reported such in my pre-Internet gossip column in AVN, carefully crafting tact in my words. Tact or no tact, however, Steve Hirsch went f---in' ballistic and called Fishbein who proceeded to sell me out by telling Hirsch he had no idea where I got such a notion about Tyler. And, over the next couple of days, damage control ensued with Fishbein publicly dressing me down in front of AVN employees for my journalistic indiscretions. The final make-good arrangement came when both an upset Tyler and boyfriend Bobby Vitale came into my office escorted by Fishbein and I had to apologize to her both verbally and by way of an interview."
Luke says: According
to sources, Hirsch was boffing Tyler behind the back of her boyfriend
Bobby Vitalie.
AVN journalist Rebecca Gray, the woman behind the removal of former AVN managing editor Ken Wood, wrote the award winning Vivid movie "The Seven Deadly Sins."
The film, directed by Ren Savant, won ten awards at the January 1999 AVN show, including for Best Screenplay.
Clemenza writes Gene Ross: "The fact that Bryn Pryor originally reviewed the movie [giving it a 10 out of 10 rating and Editor's Choice] isn't surprising, considering the fact, his little gal pal Rebecca Gray wrote the script under the name Eugenie Brown. About two years ago, Gray wrote an article for Fetish that wasn't used. She signed her name to that as Eugenie Brown. Fast forward to the 2000 AVN Awards. Seven Deadly Sins won for script and the cowriter's name was Eugenie Brown. Coincidence? I don't think so. Talk about your fixes."
Paul Fishbein has loudly proclaimed in past controversies of this nature that AVN staffers are not allowed to write porn scripts or direct porn movies to avoid a conflict of interest.
...................
From the 4/99 issue of Bikini: "Hirsch is a realist. He doesn't even expect video sales to be a factor in another decade, when consumers will likely be enjoying movies on demand via cable or the Internet or some other coming technological innovation. So he's investing in DVD, and recently purchased the Spice Hot channel, the hardcore cable outlet featuring "no cum shots, no anal, no closeups.""
Steve Hirsch's partner is barrel chested David James who sports tattoos, a walrus mustache and a Wales accent. In 1984 hotshot salesmen James and Hirsch decided to start their own company. They began by concentrating their marketing on a single girl, Ginger Lynn. She became the first Vivid Girl while Vivid became the first porn company to work the star system like the Hollywood studios of the 1930s.
A coal miner at 15, James decided to enlist in the British army, spending the next 14 years as a member of an anti-terrorist unit. On his way to Australia in search of a change, he stopped in Los Angeles, and never left. He worked first as a bartender, then later sold tickets at a porno theater on Hollywood Boulevard. He eventually became friends with Steve Hirsch who was national sales manager for Cal Vista.
James runs the new technology division for Vivid. "DVD is the new adult toy," he told AVN. "And because of it, I've gone from the coal mines to the gold mines."
Details 6/01 writes: "David James has spent fourteen years with his current girlfriend, Mary Jo, 49. She heads Vivid's international-sales department. The couple live on a Topanga Canyon hillside; their house has a sweeping view of the valley... He drives a Mercedes S600, sails a $750,000 yacht, and buys $350 bottles of Chateau Margaux. Hirsch, meanwhile, lives on the edge of the Santa Susanna Mountains, about ten miles from James, in a new, $1.6 million mansion with his girlfriend of two years... A muscular five-foot-eight, he dresses in spotless jeans and collarless short-sleeve shirts that show off his toned arms. His unlined face has a perpetual tan.
"The six-bedroom, 8,000-square-foot Spanish villa in gated Indian Springs Estates sits on more than two rolling acres dotted with oak trees and sandstone boulders."
Regarding Vivid's much talked about IPO: "But analysts say they may be fantasizing. "The biggest problem they're going to have is institutional investors not wanting to be associated with that type of company," says Derek Blaine, senior analyst with Kagan World Media. Other, less credentialed critics make sharper attacks. "This is as sleazy a hard-core porno organization as any other," says Luke F-rd, the Matt Drudge of the porn industry. "It's just that they're better at putting a good face on it." He does allow that Vivid treats its stars better than any other company. "Women are not spat on in their productions," he says."
AVN 8/96: "In the company's never-ending attempt to gain acceptance in mainstream America, Vivid Video held a "Club Pornography" bash on a Sunday night at the popular nightclub Dragonfly. Vivid was approached by Dragonfly's owners with the idea of giving non-industry types the chance to rub shoulders with the likes of Janine and Nikki Tyler, without having to go to a local strip club."
11/98: Though Vivid no longer conducts Club Pornography, the company puts on parties with record companies.
Steve Hirsch, Vivid and several of the Vivid girls support the radical animal rights group PETA (People For The Ethical Treatment of Animals] which equates the value of human life with animal life. The founder of PETA, Sandra Neukirk, sees no moral difference between America's barbecuing of 6,000,000 million chickens a year to Germany's murder of 6,000,000 Jews in the Holocaust.
Vivid auctioned off parts of its billboard on Sunset Boulevard to raise money for PETA. Vivid Girls paraded around at the auction wearing nothing but PETA T-shirts.
From the 1/10/98 Times [of London]:
From a one-storey warehouse five miles north of Beverly Hills, Vivid turned out 125 productions last year. For genre virgins they all look startlingly similar: five sex scenes per hour, most including some lesbian, anal and group action, strung together with dull words badly acted.
Still, Vivid has especially high hopes for Bad Wives and The Zone at the Las Vegas ceremony. Both had "big" budgets of about $150,000, although Seventies titles could cost twice that much.
For 23 hours a day, seven days a week, dubbing machines and digital edit suites churn out product for distribution on five continents via video stores, mail-order houses, the Internet, hotel chains, pay-per-view, satellite networks and, especially lucrative just now, the European cable market. In 1996, according to Adult Video News, 8,000 new titles hit the market, with Americans clocking up 665 million rentals (nearly a ten-fold increase in ten years) and spending $8 billion on porn altogether - twice what they spent at mainstream cinemas.
Vivid epitomises the modern porn operation of low overheads, high volume and high profits. How high? Steve Hirsch, 36, the company's founder and managing director, prefers not to say, but his annual turnover is more than $20 million. "The most important thing is having a good, strong script," Hersch says with a straight face. Still, his top-selling title last year was The World's Luckiest Man, in which one man has sex with 101 women in one weekend.
11/8/98
I interviewed the sober and carefully spoken Steve Hirsch (Vivid co-owner) Friday morning. He provides a vivid contrast to the rambunctious Rob Black. For one thing, Steve never used words like "motherf---er" or "cunt," not even when talking about Black.
Luke's email box overflowed with hard questions to ask Steve, such as "Does Loni Sanders still give good head?" Loni (ex-porn star) and Steve lived together for 15-years until separating recently.
Hirsch pointed out half a dozen outright mistakes in my writing on Vivid, and about ten paragraphs that need to be deleted because they are out of date.
While on hold, Vivid's phone system played me Arrow FM 93 (classic driving rock) while I thought about Nancy Vee getting out of drug rehab.
"I'm not about to personalize this interview," Steve began (much to Luke's disappointment). "I'll discuss why it is we do what we do... I'm not prepared to take personal shots.
"Before we became all-condom, we were condom-optional. We had condoms on the set. We encouraged people to use condoms and the majority of the Vivid girls used condoms. We don't believe that the condom affects the heat of the scene. We do believe it increases the safety of the performer. When Vivid and other companies made this decision [4/98], there was only a downside for us. That we could lose sales, that scenes would take longer to shoot and we'd have to pay overtime, and the problem that other companies would feel we were trying to dictate to them. There was no upside. We did it because we thought it was right. I am not going to be responsible for someone contracting a disease on my set if I can stop that from happening, and if that means that it costs us more money ultimately, I'm ok with that.
"We felt that it was important that as these people started testing [HIV] positive, that we took a stand as a company. We are not going to allow this to happen on our sets. Good movies are not about one little piece of rubber. It is about imagination, the director... setting up your scenes properly..."
Luke: "How much have you tried to influence your peers to also go all-condom?"
Steve: "We have never told people that there would be a price to pay if they didn't go all-condom. I feel that it is the best long-term interest of the industry to have a condom policy, just as the gay industry went condom-mandatory. We've never tried to bully anybody into using condoms. We don't have that kind of power.
"We've seen no affect on our sales [from going condom] but we haven't been doing it long enough to see if there will be an erosion in sales."
Luke: "How much difference does it make in sales if you make a good movie as opposed to a mediocre movie?"
Steve: "It depends on what market you're looking at. There are retailers out there who are not as educated as they should be about the difference between well-shot movies and cheap movies. The industry needs to educate all retailers and distributors that it is not always about price.
"Quality is very important to the cable market. They want good quality, well-scripted high budget movies."
Luke: "Do you notice much difference in sales if you spend $100,000 to make a good movie vs. spending $100,000 to make a mediocre movie?"
Steve: "You won't immediately see a difference in the domestic [hardcore] video market though longterm you'll see it. Long term good movies have legs. In the cable markets, you'll definitely see a difference [quickly] because people won't buy movies that aren't good."
Luke: "What difference does it make in sales if you get awards?"
Steve: "Yes, distributors can use awards as a marketing tool. This business is about marketing a product. It's so competitive than anything you can use as an edge, be it an award or a quote..."
Hirsch says Vivid employs over 100 persons and grosses over $20 million annually. Most income still comes from domestic hardcore sales. Vivid leads the industry in cable TV sales. Vivid sells its features for $13-14 each to distributors. "And we do not (and have not for eight years) catalogue anything for 12-18 months.
"We're similar to the mainstream business. You go from a rental price [selling videos to distributors who sell them to stores who primarily rent them out for a few months] to a sell-through price. To maximize your income per movie, you adjust price to maximize sales. You have to be careful not to do that too early or you'll denigrate the value of your movie.
"Vivid releases four features (two shot on film) a month and three from Vivid Raw. And about 46 comps (two hour and four hour versions which sell wholesale for $2:50-$3:50 each and retail for $10) a month. We want to offer a diverse product line. We understand there are different markets. Some people want to buy features and others want to buy compilations at a cheaper price. We own over 2000 movies."
Luke: "What do you think about the industry's trend towards the nasty?"
Steve: "You risk giving ammunition to those groups who don't agree with the adult industry. By spurring them on you run the risks of prosecutions and convictions. And once you get a conviction, you mobilize a group of people who want to put you out of business. I think you can accomplish the same thing [turn-on] through creative means. I don't think the end game is to see how extreme you can be."
Luke: "Those are strategic concerns. Do you have any moral concerns about nasty porn?"
Steve: "I believe in the First Amendment [to free expression] but I am also a realist and that is not the type of product that this company chooses to produce. We produce movies for the widest audience possible.
"We service a large [video] chain and we sell them 100% of their [adult] product. We do go out to other manufacturers, purchase product from them and resell it. We're in the business of making profit. We buy at one price and sell at a slightly higher price to this large chain. This large chain buys by going through AVN. They decide what titles they want. If there are some titles that I feel may be problematic in the area their store exists, say the South, then it is my obligation to make them aware of that. Then they make the decision to purchase that product or not.
"I saw what it was like to be prosecuted [in early '90s in Mississippi] and I did not enjoy it... If you look at the the history of the industry, [busts] go in cycles.
Luke: "How much do you think about VCA?"
Steve: "I'm friendly with Russ Hampshire. I respect him. For years he's supported this industry in every way, giving money to the Free Speech Coalition and many groups around the country having trouble in their areas..."
Luke: "You've also donated extensively."
Steve: "We support many groups but I don't want to blow our own horn."
Luke: "Was interracial a problem for Vivid features? Has Vivid ever had restrictions on black-white couplings in its feature films?"
Steve: "No. We do movies that make sense. What the scripts call for, we shoot. People have called us racist but that is not the case.
"We believe strongly in allowing our directors to make the creative decisions. My strength is marketing and business."
Luke: "Does Paul Thomas fund his own productions and then sell them to you?"
Steve: "I don't wish to comment on that business relationship."
Luke: "Do you guys have something against natural breasts?"
Steve: "Absolutely not. Jenteal had natural breasts when she started with us but as most of the girls in this industry do have enhanced breasts... We've never asked a girl to enhance themself for us. We're always out there looking for the most beautiful girls who will best represent this company."
Luke: "What kind of job do you think the FSC has done over the past few years?"
Steve: "I think it is hard to get a consensus when you have a lot of people on a board. I certainly believe wholeheartedly that they are trying to do the right thing. They are people giving their time [regularly] to do something good for this industry."
Luke: "What are some of the best and worst decisions you've made?"
Steve: "It was a good decision to sign girls to exclusive contracts. That's what initially separated us from every other company out there. The decision to go outside the industry for mainstream packaging separated us and that some of the relationships we've nurtured have paid dividends. In every business there are mistakes...
"We have nine Vivid girls. We recently signed Kira [asian]. The two Vivid guys are Bobby Vitale and Julian (under a joint contract with VCA)."
Luke: "I hear that the darker skinned Vivid girls earn half as much as their lighter skinned counterparts?"
Steve: "Not true. The amount of money the girls make depends on how many movies they sell, how their stuff does, how many movies they make for us and how long they've been with us. There is no pay difference for different girls."
Luke: "How could you let Loni Sanders get away?"
Steve: "I don't wish to comment on my personal life.
"...We produce between six to eight big budget films a year and each of the Vivid girls has the opportunity to star in one.
"We started Vivid Raw years ago to do gonzo movies... We were going to release bisexual and she-male movies out of the Vivid Extreme label. We have done movies with the word "Extreme" in them for a long time... When we got the [legal] letter from Rob, although we do feel that we would provide in a legal suit, we decided it wasn't that important to us to call the company Vivid Extreme. So we release that product under Vivid Raw...
"We're very pleased with Vivid Raw. It's a new company so we're constantly tinkering with it...
"About us making ten cents on a movie... I learned a long time ago not to project profits from other people's sales..."
Luke: "Are the AVN awards fixed?"
Steve: "I absolutely disagree with that. I think that Paul Fishbein has a lot of integrity and he understands that his business is worth nothing if he loses that integrity."
Luke: "AVN seems to reflect a Vivid/VCA perspective?"
Steve: "Go through the magazine and count the number of pages that talk about Vivid/VCA... I'm not sure that is the case."
Luke: "The reviewers like the nastier stuff but Paul is more mainstream."
Steve: "To Paul's credit he hires people with different views than himself.
"I think that the adult industry is more accepted today than ever before and I am constantly amazed how many people recognize the Vivid name."
Mike South was not impressed with my interview: "Come on Luke, why didn't you just give the guy a blowjob? You let us down man... You threw nothing but easy pitches and you let him blow his own horn... Now THAT is poor journalism."
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Temptress, Steve Hirsch
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Steve Hirsch
6/17/01
Dyanna Lauren Talks About Vivid Owner Steve Hirsch On Howard Stern
XXX writes: A source close to the Gary the Retard porno admitted that not much of Gary's scenes were used because he was ``too loud'' when directing and he could be heard on video. Also, his direction wasn't much more than ``Lick her ass.''
Tell me something Luke. Why did Vivid send Dascha and Kelsey along with Dyanna Lauren to Howard Stern on the Gary the Retard directed scene? none of the three worked with Gary, matter of fact the unnamed actress in the scene isn't even a Vivid girl.
When Dyanna approached the actress she (Dyanna) promised a spot on Stern then the actress got snubbed when the time came to live up to the bargain. The girl who was in the scene that Gary directed was Felicia Fox. Besides, for all the carrying on about all of this Gary was in The Whack Pack Gangbang with Alexandra Quinn where he essentially barks the same encouragement and gets a lot of screen time to boot, I would choose that one over the Vivid scam any day it was hilarious.
Hello Luke....... Dyanna Lauren was asked questions by Howard about the major success story of the "owner" of Vivid. Dyanna became VERY nervous and when asked about the Vivid owner's hundreds of millions of dollars...she became even more nervous and her voice became kind of frazzled. She was muttering all sorts of comments about remaining silent about all that and something about IRS agents listening. Poor Dyanna was really put on the spot and in a difficult position live on national radio. I was laughing my ass off listening to every word....just knowing that word for word would be transcribed at some point on LF.com.
howard said hundred million.and I could hear the lump building up in dyannas throat....i felt sorry for her.... watch....it will be cut from the TV edit. watch....it will be cut from the Tv edit. Just like all the paul fishbein mafia references on stern. Funny material set aside for "image."
i was rolling......just waiting to read all the people emailing into you about that aspect of the stern interview...very funny stuff..no vivid names were givem..dyanna played dumb.smart girl ;-)
Luke says: Steve and Vivid are notorious within the industry for their fancy movement of money in and out of their offshore accounts.
From MarksFriggin.com: Gary the Retard came in to talk about this porn movie ''Interactive Shock Jock'' that he directed... well, one scene was directed by him. Also in with Gary was director/actress Diana Lauren who has been in over 160 pornos herself.
Howard spoke to Gary and Diana for a few minutes about what happened at the shoot. Diana said that Gary directed one scene where a DJ gets sex from a stripper. He got to hang around for 3 days while they shot the rest of the movie also. We found out that Gary had to pleasure himself after one scene. He ended up going out in a back alley to whack off. Howard had a couple of the other girls who were in the movie come in also.
Dasha and Kelsey came in and talked to Howard about their porn careers for a few minutes. Gary didn't get to work with either of them on his day of directing though. Howard was fascinated with Dasha after he found out she used to be a nanny before she became a porn star. He spent a short time trying to find out more about that. She said she never had sex with any of her employers though. She eventually stopped doing that and became a stripper. She was homeless at one point and that's how she became a porn actress.
Howard asked all of the girls if they'd even consider having sex with a retarded person like Gary the Retard. They all draw the line at that idea.
11/99
STEVE A HIRSCH DOB: MAY 1961 SSN 270-66-XXXX issued in Ohio between 1974 and 1975
Possible Property Ownership
XXX SAN FERNANDO, CA 91344
Owner Name: HIRSCH, STEVEN A TR STEVEN A HIRSCH TRUST
Property Type: SINGLE FAMILY RESIDENTIAL
Recorded Date: 08/14/1997
Mailing Address: 10940 WILSHIRE BLVD LOS ANGELES, CA 90024
Assessed Land Value: $144,000
Total Assessed Value: $244,470
Possible Deed Transfers
Contract Date: 07/16/1997
Situs Addr: XXX LOS ANGELES, CA 91344
Seller(s): HIRSCH, STEVEN A
Buyer(s) : HIRSCH, STEVEN A STEVEN A HIRSCH TRUST,
Possible UCC Lien Filings
Original Date : 04/03/1998
Action: INITIAL FILING
Date : 04/03/1998
File State: CALIFORNIA
Debtor: HIRSCH STEVEN
Address: XXX GRANADA HILLS CA 91344
Secured Party: CALIFORNIA FACTORS & FINANCE
Possible Business Affiliations
15127 CALIFA ST VAN NUYS, CA 91411
ATLANTEAN INTERACTIVE GAMES, INC. CA 1947894 REG AGENT DISSOLVED
CALIFA PRODUCTIONS, INC. CA 1930363
REG AGENT ACTIVE
HBT HOLDING COMPANY CA 1723358
REG AGENT ACTIVE
LINCOLN & VAN BUREN, INC. CA 1728400 REG AGENT
ACTIVE LJH PRODUCTIONS, INC. CA 1851463 REG AGENT DISSOLVED
NORALPH, INC. CA 1711431 REG AGENT ACTIVE
PANTHER ENTERTAINMENT, INC. CA 1912890 REG AGENT ACTIVE
S & D VIDEO, INC. CA 2062487 REG AGENT ACTIVE
VIVID DIGITAL CA 1722043 REG AGENT ACTIVE
VIVID ENTERTAINMENT GROUP CA 1919236 REG AGENT ACTIVE
VIVID INTERACTIVE VIVID VIDEO INTERNATIONAL, INC. CA 1404871 CHAIRMAN ACTIVE
VIVID VIDEO, INC. CA 1320290 CHAIRMAN ACTIVE
VVD CORPORATION CA 1341312 REG AGENT DISSOLVED
Possible Relatives (* denotes match with one of subject's addresses)
(R- 1) HIRSCH JENNIFER JAN 93/JAN 93 - *15127 CALIFA
ST VAN NUYS, CA 91411 (818) 908-0481
(R- 2) HIRSCH BRADLEY C SSN 271-XX-XXXX issued in Ohio
between 1974 and 1975
DEC 98/DEC 98 - *XXXX GRANADA HILLS, CA 91344
MAR 95/MAR 95 - XXX VENICE, CA 90291
(R- 3) HIRSCH MARCI S [Steve's sister] DOB: OCT 1958
SSN 270-XX-XXXX issued in Ohio between 1974 and 1975
Possible AKA: MARCI S DRISKILL SSN: 270-XX-XXXX
Possible AKA: MARCI H DRISKILL SSN: 270-XX-XXXX
(R- 5) DRISKILL CLIFFORD D DOB: FEB 1952 SSN 585-XX-XXXX
issued in New Mexico in 1969
Possible AKA: C D DRISKILL SSN: 585-XX-XXXX
(R- 6) HIRSCH FRED [Steve's father] DOB: MAY 1937 SSN 294-28-XXXX issued in Ohio between 1936 and 1951
Other People Who Have Used the Same Address of the Subject (* denotes match with one of subject's addresses)
15127 CALIFA ST VAN NUYS, CA 91411 (O- 1) DEWI J JAMES [Steve's business partner David James?] DOB: SEP 1941 SSN 565-XX-XXXX issued in California between 1987 and 1988
(O- 2) BUD S LEE DOB: SEP 1955 SSN 316-XX-XXXX issued in Indiana between 1970 and 1971
(O- 3) HYAPATIA G LEE DOB: NOV 1960 SSN 309-XX-XXXX issued in Indiana between 1975 and 1976
(O- 4) MARIE J EDERY DOB: MAR 1952 SSN 566-XX-XXXX issued in California in 1986 NOV APR 94/APR 94 - *15127 CALIFA ST VAN NUYS, CA 91411
(O- 5) LOUISE B LEVINE DOB: JAN 1955 SSN 019-XX-XXXX
issued in Massachusetts between 1963 and 1965
OCT 96/OCT 96 - *15127 CALIFA ST VAN NUYS, CA 91411
(O- 8) HOWARD D LEVINE DOB: JAN 1955 SSN 283-XX-XXXX issued in Ohio between 1970 and 1971
Does this mean that Howard [head of Vivid sales] and Louise are twins? Who is Louise Levine?
(O-10) MARGARET D KIMBALL
(O-16) JAMES H HEERWAGEN DOB: DEC 1929 SSN 429-XX-XXXX issued in Arkansas between 1936 and 1951
(O-12) JENNIFER L WREN [apparently once lived with Steve Hirsch, anyway lists his home address] DOB: JAN 1958 SSN 559-33-XXXX issued in California between 1974 and 1975
(O-13) LAURIE C ANDERSEN [also used Steve's home address] SSN 573-XX-XXXX issued in California between 1972 and 1973
(O-17) WILLIAM D ANDERSEN DOB: SEP 1946 SSN 370-XX-XXXX issued in Michigan between 1963 and 1964
(O-15) BONNIE O HEERWAGEN DOB: JUN 1929 SSN 532-XX-XXXX issued in Washington between 1936 and 1951
Sources: Steve Appleford, "The Money Shot," Bikini, April, 1999, pp. 84-91.