Norman Arno owned S & L Distributors of Los Angeles. He met with the undercover agents in May 1978 after Arno's employee Tim Burns had dealt with Ellavsky and Livingston for eight months without trouble. Arno said he was dealing with Rubin Gottesman of National Film Company, Los Angeles, for pirated video cassette copies of major mainstream motion pictures such as Jaws. Agent Ellavsky gave Arno a check for $3000. Norman said he'd send Bruce a "phony" invoice for payment of $3,000 for magazines. Arno wanted the remaining $3200 in cash so he would not have to report it as income.

Norm said he didn't want any calls concerning mainstream videotape cassettes over his telephone at his home or business. He said that arrangements could be worked out whereby he'd call the agents from a pay telephone to get their orders. Arno said he'd been reluctant to tell the agents he dealt with pirated movies as this violated federal copyright statutes. He said that there'd been a lot of activity by the FBI recently and that several producers of pirated films had been "busted" and now worked for the FBI.

Arno, a huge coke user like Harold Lime, rarely bathed. Hookers usually charged him three times as much as other customers because he was so vicious and filthy. During a week in Honolulu, Norm met a rare prostitute returned to him the next day. And the next. He decided it was love. They married.

In the early 1990s, Norm's whore-wife placed their two young children in a running car in the garage to die from exhaust fumes. Arno never recovered from their death and his wife's conviction and incarceration. The founder of porn's first major adult video company, VCX, died in November of 1994 after a long illness.