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The Sex Boat Sails from Holland: Brits Adam and Jordan's Amsterdam Adventures
interview by David Hoffman
Tuesday, February 18, 2003

It's a start-up called Amsterdam Adventures (Boolou Productions) run by a British couple named Adam and Jordan Jewel. Still somewhat in its infancy, it features a roving ôlove boatö similar to what the mega-huge Private Media Group (headquartered in Barcelona) attemped, but failed to pull off, many years ago. While their website isn't much to look at as yet, I found Adam and Jordan an animated and interesting couple. Hell, I'm a sucker for anything European... well, except boiled calves brains and scat pics.

DH: You and your partner Adam are originally from London. What were you doing prior to moving, and how did you make the transition to adult? And why Amsterdam?

JJ: Believe it or not we were both Residential Social Workers, dealing with clients who had mental health problems. I am also a trained dancer, and used to also dance for clubs in London. Adam also used to dance for clubs, and we both met in a club. We both wanted some adventure so we soon after traveled around the world. Whilst in Australia, it seemed a logical progression when I started lap-dancing, as I love to be the centre of attention. and soon after, when Adam saw how much could be made, he also learnt to strip quickly, and we traveled round the continent for 18 months working in stripclubs, lapdance, and peepshow. The latter being the most hardcore. We had the most wicked time, and experienced a positive journey through the adult industry there. Perhaps because Australians are so open and friendly, and many parts of the industry are so well regulated there.

On returning to London we looked for similar work, but found a very different industry, sometimes unfriendly, cut-throat and with a dark atmosphere. After suffering a few months, we fled to Amsterdam.

This was kind of an impulsive thing, but we thought 'well.. its the sex-capital of the world isn't it?' Plus its near to London, Adam had experience living there, and we were attracted by a system where hardcore was legal and well regulated, like Australia... a far cry from the official 'down to a g-string' policy in London. So we up and left again for another adventure.

DH: Tell me about the adventure you had starting in Amsterdam, the place, the people, the adult scene.

JJ: When I first came, I loved the place, and still do. It's a city, but feels like a small cozy town. It has a quaint charm, and very beautiful. We stayed in a hostel on first arriving. Accommodation here is very scarce, and this was all that was available. We then set off to the Famous Red Light area, to look for jobs. I have to be honest, I was completely intimidated at first by it all. The girls in the windows, the junkies everywhere, the freedom of it all. Even the live sex theatre amazed me, as I had never seen such a thing. Adam was used to it, after having been many times to Amsterdam. For a few nights even after that I did not want to return, until Adam reminded me of some of the places we had worked, and lived, which had been far more intimidating. So I returned, and let the charm of the red-light district, and it's characters excite me, and it still does. I never tired of the man that walks the streets selling his Viagra every night, or the old transvestite painted white, asking for spare change. I love saying hi to the girls in the windows.

As cultures I think the Dutch are very different to us English, they have a different manner, and a liberal outlook on life, which I do love. However there are double standards here. Dutch people are well aware what they're known for, i.e.: sex, drugs, but it doesn't mean they enjoy that reputation. They do know however that it makes money, so the sex industry here is big business, an it is all legal, with lots of rights for the workers, but I still feel that like most places, it is run in the interest of making the money, and not for the care of their workers.

DH: Tell me about the process of learning to run your business. You must have some amusing anecdotes.

JJ: At first we had no knowledge in the internet business, until we worked in an internet studio doing live sex. We were very popular, and so decided we were better working for ourselves. Adam has spent the last 2 1/2 years learning everything about building websites, and both of us have been investigating the internet adult industry. We soon discovered that it is not that easy to set up quality live sex, and it is at the cutting edge of new technology. Also with hardly any money it has been a long slow haul. We started with one crappy desktop PC, which we call Pig, and now have a multitude of stuff. We have also worked in nearly all areas of the sex industry, so our knowledge as workers is extensive.

During this time we have had to grab amusement wherever we can, though in Amsterdam this mostly comes from the tourists. Last week about 30 English boys, ALL on magic mushrooms, came into the sex theatre where I strip. By the time they left, at least 6 of them were so inebriated they walked out of the theatre... straight ahead... and went plop! plop! plop! into the canal. This animated the junkies, and as always the police were not impressed, refusing to touch any of the wet unfortunates... (they know what's down there... 56 bodies on average per year are pulled from the canals)

We try to see the comedy in most things, though I must admit its been 100 times easier to laugh AFTER the shoot, when we are in the editing chair, watching; men dying a death, almost crying with frustration, as they try to bash their cock into some sort of erection, or the peeping rambler creeping up on us whilst making a lesbian film in the sand dunes, then after being admonished he asked us if he could just watch! The camera man told him he could wait till it came out on VHS like everyone else, and to f-ck off!

Unfortunately that time is our money, but an uncut porn film can be the stuff that makes us bawl with laughter. Luckily after those mistakes we now take time to find only professional men (when we need one... our films are mostly female), and make sure there is no chance of an unwelcome audience (unless we are doing flashing shots!)

DH: What are the Dutch girls like to work with, and the men? Do you find an abundance of female models to work with, and what are they like (age, attitude, etc.)? I ask because I notice most companies, such as Private, go to Hungary or the Czech Republic to shoot, as there is an abundance of cheap, willing girls. Does the liberated sexual ethos of the Dutch translate into an abundance of young, willing models?

JJ: Holland is full of Paradoxes. Dutch girls are great to work with, the ones that are in the business have a good mentality.

The men are the same here as with most countries. You can find many more men offering their services than girls, most of the time. The trouble is trying to find the Dutch girls, as there is anything but an abundance of them. As I said before most Dutch people are liberal thinking, but would not want their daughter doing it. Also the girls here, are very scared of being labeled a hooker, and Holland is a very small country. Even some of the girls I used to strip with have trouble getting boyfriends because of the jobs they do. It's ironic, that in the UK boys would love to date a stripper, but a bank manager would look down on you. Here the bank manager welcomes you with open arms, but men won't take you out. I feel though that because we are in Holland that we should use Dutch girls, as much as possible. It is of course easier to find girls from Eastern European countries, because they need the money, will work cheaper, do more for less, and are less likely to be seen by their relatives. I find myself uncomfortable in the Pimp role, and the people that profit the most from these girls, are the adult companies themselves.

We are unique in Amsterdam in our employment policy, because we want to employ girls from every corner of the world, including Amsterdam, and pay them above what others pay locally, much to the derision of many an old skinflint in the industry here! We scout hard for girls, and we have a pre-shoot questionnaire that allows us to match the right people together with the right script, so we don't have any problems. and we know in advance what everyone is happy doing.

DH: I read somewhere - I forget exactly where - that the legal age for girls in Holland was originally 12, then it was bumped up to 15, which is what it is in most places in Europe. I even read that Dutch parents often encourage their children to have sex by age 14. That's pretty liberated! Does this age apply to adult work there? I hear what Americans would call "child pornography" is abundant in Holland. This may not apply to you specifically, but it is something I'm curious about.

JJ: Yes this is true. Now the age of consent is 16, but yes it was 12. I think they have a very good liberated outlook on sex. In the UK most teenage pregnancies are between the age of 12-14. Here the percentage is laughable. They are aware of safe sex, HIV, unwanted pregnancies. Personally I do feel more comfortable that the age of consent was made higher. Also most Dutch girls in the adult industry are older, 25 and up. 18 is the minimum for any sex work, and we must always see ID. Also nearly all the girls that work in the windows are from other countries.

I think also Holland is a very easy target to blame for child pornography, because of the laws here. Every country has these sick perverts producing this filth, and every country has the sick perverts who buy it. Belgium, and Germany seem to let these films filter through, but I have never encountered it at all since being here.

It's certainly not abundant in the hardcore superstore on the corner, or in the redlight area, although there seems to be an disproportionate amount of sh-tsex and German Shepherd action in certain shops!

DH: Tell me about the live-show situation in Amsterdam. There must be loads of live shows, webcams, live-feeds, etc. Why do you say there is only one in such a sex-intensive place?

JJ: Here in Amsterdam you have the traditional live-sex theatres, and here, (as from nearly every country now) there are hundreds of live sex feeds. Anyone can place a webcam in their house, office, dorm, etc. and broadcast themselves across the net. However not anyone can run a large established, very successful internet studio. We are lucky in that we have had long experience in a big studio. We meet many people who are trying to make sex sites, and have experience in the computer/business side, but cannot conceive what it would really look like. They are desperate for the knowledge we have. So even though sex is legal to broadcast here, we feel as though there is only one major model. (who's founders worked for the same studio we did three years previously)

Though surfing the net you would think there are a thousand REAL! LIVE! shows, many Direct from Amsterdam! Upon further research you discover that most of these are either:

a) an outright lie... something else completely;
b) pre-recorded tripe;
c) direct from some Spanish/Czech/Canadian ho-house;
or most likely,
d) linked/affiliated to one of only a handful of sites who REALLY do this legally and live 24/7.

One of those elite handful operates from Amsterdam. No need to say who... anyone who knows them knows they are the most successful liveshow ever on the net.

DH: What kind of things are you planning on doing that will make your live-feeds "the most unique, hardcore, outrageous and user-friendly live-show ever to hit the net"?

JJ: We want to create a fun environment for all the artists to work in. This is the most important to us. If your artists are not happy the customers are not so happy. Our aim is have girls say 'wow, it was great working there'. In the summer we will have deck parties, and actually invite lucky internet customers, on board the ship, to meet the girls. We will openly smoke joints on camera, and anyone who works for us can also. Magic mushrooms are legal here, so a big sex party on mushroom tea could be interesting viewing. A dungeon is also in the bowels of the ship, so any stowaways will be dealt with severely. Also being planned is a real live-ship soap opera. With characters, like the transsexual cook, the sex mad Rear Admiral. While we are live we will have a set schedule, but unplanned events will happen constantly throughout live broadcasting. Also customers will be able to book special shows i.e., two girls in the engine room, a threesome in the captains quarters. Eventually the added excitement is where will the ship be this week, maybe Spain, England, Thailand... Also will be free competitions for the customer, with great prizes.

I think our best feature is our monthly member ship. For all this they pay only $9.95. Private bookings are extra, but they are only $2.99. They also get to see the live couple having sex, and if they're lucky a solo girl joining them. As much as possible all our girls will be of different nationalities.

According to all sources, if we have happy, quality, multicultural girls, on a legal, friendly, affordable website, with crisp video and audio streams, where we actually give people what we advertise, this would already make us pretty unique. However we are going even further, to bring a professional level of user-friendliness to our sites, and an element of 'carry on cruising' type humour missing from porn since the 70s.

We also feel that the big brother thing is over. Although people can watch what happens, that spycam quality is awful, and rather than insult peoples' intelligence with contrived performances, we will supply the fantasy, with quality models, exciting scenarios and more pixels/frames per second.

DH: Tell me about Pussyboat.com. The owners of a cruise-ship partnering with an adult business to create sort of a 'love boat' of floating sex? What exactly will this entail, and how exactly will this operate? It wasn't Holland-America line was it? (grin)

JJ: We met the owners of the cruise-ship a few months ago, through a mutual friend. We originally asked them if it was possible to shoot some films on it, and they did not have a problem with this, and found it all quite amusing at what we did. At the time we were also looking for a studio, to do our live feed from. After a few meetings with them, they loved the idea of having the studio on the ship itself. The are both Dutch, and have never had any dealings in this kind of industry before. So with our knowledge, and already working website, we have combined our companies to create the Pussy Boat. Yes it will be like a floating "love boat". In the beginning we will be in Amsterdam, but after a while we will actually sail to different countries, and get the girls. This we will film. Docking, and running around trying to get girls aboard the sexship. The girls will then stay on the ship in their own cabins, and do internet shows, which will be broadcast live from the ship. The customer will be able to watch what's happening on the ship. We will run live for 12 hours every day, in the beginning, and make our own films to show customers the remaining 12 hours. The f-cktug.com (b&d) is just one of the other boats we also will use for our naughtiness; so its kind of a fleet really!

www.amsterdamadventures.com
a.butlin@chello.nl