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Smut: A Sex-Industry Insider (and Concerned Father) Says Enough is Enough

I interview author Gil Reavill (born October 17, 1953) by phone Thursday morning, 4/21/05.

Luke: "When you were a kid, what did you want to be when you grew up?"

Gil: "A marine biologist. Then, as soon as I got my head straightened down, I wanted to be a writer."

Luke: "What kind of crowd did you hang out with in highschool?"

Gil: "This was the sixties. This was the hippie crowd."

Luke: "What were the expectations you were raised with?"

Gil: "The liberal family. I lived in what was officially, according to the 1970 census, I lived in the whitest metropolitan area in the United States. Wausau, Wisconsin. My parents were good liberals. They even subscribed to Ebony [magazine] because they wanted us kids to have a grasp on how other cultures were.

"We were WASPs. We went to a Unitarian church.

"I majored in English. I went to University of Wisconsin at Madison and then graduated from the University of Colorado (in 1979).

"I worked at daily newspapers in Colorado. I moved to New York in late 1980. In 1981, I answered an ad in the Village Voice that didn't name the publication but I remember the ad saying, 'Controversial village weekly.' That's where I met Mr. Al Goldstein and I started working as his ghostwriter at Screw [weekly]. I did his 'Screw You' column up front and then we started doing a lot of freelance stuff for Playboy, Penthouse. I did a lot of op/ed stuff for him."

Luke: "Did you go into those joints and write reviews of massage parlors?"

Gil: "Sure. This was before the [AIDS] plague. I dove into the commercial sex world. I was fairly innocent and naive (politically and sexually). I experienced everything that New York could throw at somebody in the early eighties, which was quite a bit. It was the Wild West. Yeah, I did it all."

Luke: "How did you meet your wife?"

Gil: "In a poetry workshop."

Luke: "When did you guys get married?"

Gil has to think about it. "In 1987 maybe?"

Luke: "She wasn't disturbed by your writing for Screw?"

Gil: "Ahh, I can't speak for her."

Luke: "Was it an issue in your relationship?"

Gil: "No. It was part of the package. It was a go-go time in New York City. The attitude was the feast in the midst of the plague. It's a medieval term. When the plague hit, they used to barricade themselves and concentrate on hedonistic pursuits."

Luke: "What's your relationship to monogamy?"

Gil: "At the present time?"

Luke: "Answer it any way you want."

Gil: "It's not monogamy I mind. It's celibacy. I burned through my philanderings. I love my wife. It may not be for everybody but I think it is a good thing for a lot of people."

Luke: "When did you become a father?"

Gil: "I was 38. 1990."

Luke: "What did you love and hate about your time writing on commercial sex?"

Gil: "I love the down low, declasse, louche energy of it. The flip side of the squeaky clean American coin. Times Square. There's a subversive energy to it. I think I grew out of that. I still appreciate it but I tend to put it into some sort of perspective after I became a father. I've changed in other ways too and I think the world has changed."

Luke: "How has having a daughter affected your view of the commercial sex industry and how society should relate to it?"

Gil: "The easy answer is that becoming a parent has changed everything. But that's not really true. Even back in the eighties, back when I was working for Al Goldstein, I strongly believed that sexual material should be kept segregated. Goldstein believed that. There was a disclaimer right in front of every Screw magazine sold that this material was of an adult nature, not intended for minors, who may not purchase it or view it or obtain it in any way. I believe that. I believe that this material should be available to consenting adults.

"My book is about sexual material you don't ask for and don't want and don't consent and you get slapped in the face with it. Yeah, I'm offended for my daughter. Yeah, I'm offended for people who don't want this stuff, but I'm also offended for myself because sometimes I am not in the mood. I find it reprehensible. Maybe I'm projecting on to other people... I've seen it all. I just have this gut feeling that a lot of material presented in this culture, and the way it is presented, represents a form of sexual abuse of children. Not physically. But when you are confronting children under ten years old with adult sexuality, that's reprehensible.

"Our culture does it in all sorts of different ways. The porn industry isn't the major problem. It's the mainstream media who are taking their cue from the porn industry and dishing stuff up in venues where people don't have any choice.

"I was downtown recently and I heard a three-year-old singing that 50 Cent song about 'I take you to the candy shop, I'll let you lick the lollypop, Go 'head girl, don't you stop.' Ok, it probably didn't cause any lasting damage, but a lot of people, including me, don't need a lot of psychological studies. It just doesn't seem right to expose young children to adult sexuality."

Luke: "Any particular thing triggered your writing of this book?"

Gil: "No. A couple of things went into this. The Janet Jackson episode. And just sitting down and watching MTV for two weeks straight for two-or-three hours a day. My daughter is to the age where she's watching MTV a lot. I wanted to see what was going on. The golden age of music video is over and a lot of these things are witless. The casual sexism on display is breathtaking. The sexual content is moronic because it is so obsessive."

Luke: "What do you mean by sexism?"

Gil: "It's a world of pimps and hos. There's only one role for men and only one role for women. Even back at Screw magazine in the 1980s, there were a lot of different roles for women and for men. Everybody recognized it was a fluid thing. But not in this reductive media atmosphere where we are presented with the two basic models of humanity."

Luke: "Do you feel any contrition for your work as a writer on commercial sex, which implies that commercial sex is fine?"

Gil: "No. If you took all the magazines I ever worked on, it still wouldn't address the problem -- that sometimes people want these things and sometimes they don't. There should be spaces in our culture kept clear of them. I believe in different standards for private expression and for public expression. I don't think that makes me a hypocrite. I think that makes me civilized."

Luke: "Do you think pornography exacerbates the male tendency to sexually objectify women?"

Gil: "Yes, but I don't think that's its major purpose or effect."

Luke: "Do you honestly believe that pornography can be an island that only consenting adults [can visit] when they choose to?"

Gil: "I think we can do better. I don't think it's a question of government control and law. We need to voluntarily reshape our culture. The example I like to use is the example of the family newspaper. There is no code of ethics imposed by the government on newspapers. But you don't see nudity in American newspapers. You don't see certain words in American newspapers. The code of what is acceptable isn't even written down. It's purely voluntary. It's passed from the newsroom veteran to the newsroom cub.

"That is the model. What if the internet had something like that? What if Hollywood had something like that? What if other realms of media had that sort of idea of what's acceptable and what's not."

Luke: "When I ask pornographers if what they're doing is morally licit, the primary answer I get is that it is legal and therefore ok. For most people, legality equals morality. By effectively legalizing pornography, that makes it ok for millions of people."

Gil: "I don't agree with that at all. There are plenty of things that aren't illegal that aren't cool. I'm with Hannibal Lecter. I think that rudeness is a cardinal sin. The world that we constructed at the beginning of the millenium is rude. It's in your face. And it doesn't have to be. It's people acting out. People insecure in their place in society and they feel like they have to thrust themselves into other people's affairs. I'm offended by that.

"I know a lot of people in the commercial sex biz and they are not the evil monsters, the evil geniuses, that some people portray them as."

Luke: "Are they engaged in an honorable livelihood?"

Gil: "That's between them and their conscience."

Luke: "What's your view?"

Gil: "I certainly felt I was engaged in an honorable enterprise when I was working for Al Goldstein. I thought I was a crusader for the First Amendment and a firebrand for freedom."

Luke: "And you still hold by that today?"

Gil: "I still believe in those values."

Luke: "Do you still believe that you were a crusader for the First Amendment and a firebrand for freedom when you were writing for Screw?"

Gil: "No. I think that was a load of bull. After I got to know Al Goldstein, I realized he didn't care about anyone's freedom except his own. It was a cynical manipulation of the idea of freedom. Freedom doesn't mean total abdication of responsibility."

Luke: "Do you think it is honorable to make your living trafficking in the flesh of 18-year old girls and commercially distributing that product?"

Gil: "I'm going to have to say once again that that is between them and their conscience. I would certainly scruple at that personally."

Luke: "Why wouldn't you then extend that to others?"

Gil: "Because I'm all about a libertarian approach to solving social problems. That there should be a collective consensus of what's appropriate and what's not appropriate. People who deviate from that -- I don't think that government action is the way to correct it."

Luke: "Yeah, but you're not even willing to say that they are morally doing wrong. Trafficking in 18-year old flesh."

Gil: "Yeah, I know. It troubles me deeply. I don't want to assume the role of somebody who says that this is ok and that is not ok.

"I'm saying in my book that we can do a better job, not with these black-and-white judgments but with the grey areas. I can imagine that there exists in the world today an 18-year old girl who has the capability of and judgment of deciding for herself what she wants to do. I believe there might be somebody like that in the world."

Luke: "Is the cumulative on average net effect on an 18-year old girl who does 30 porn films negative?"

Gil: "I think it has been well demonstrated consistently that there were a lot of dysfunctional people who came into porn... If you read [Jenna Jameson's book] How To Make Love Like A Porn Star... By the same token, there were some who didn't fit that profile.

"What is the accumulative effect on an 18-year old girl? Well, 99.9% of the time it's probably horribly injurious. I just can't give you a categorical..."

Luke: "That's an answer -- 99.9% of the time injurious is an answer. That's a blunt answer."

Gil sounds uncomfortable on the other end of the phone.

We take a pause.

Luke: "Did you have to personally struggle with stuff to write this book?"

Gil: "Oh sure. I've been on the other side of this question for a long time. I wrote a proposal, which is how you sell non-fiction books. You write 50-pages and you go to a publisher and say, 'Do you want to hire me to write this book?'

"When I wrote that proposal, I showed it to my wife and she said, 'There's nothing in here that is not you.' She's my best sounding board.

"I still believe in the American ideal of creating the widest arena for expression. I'm still a member of the ACLU. I still believe in their work. I'm just saying we can do better at segregating material intended for adults."

Luke: "Do you support the decriminalization of prostitution?"

Gil: "I'm going to take a pass on that one."

Luke: "I assume that 20-years ago you did support it?"

Gil: "I worked for a rag that was filled with ads for prostitutes. Generally, yes, from a libertarian point of view, government regulation so often backfires. It so often does the exact opposite of what it intended to do."

Luke: "So, rather than taking a pass on the question, why not say you support the decriminalization of prostitution?"

Gil: "These are big ol' thorny questions and not totally germane to what I'm talking about in my book."

Luke: "Decriminalization of drugs?"

Gil: "I think we can do better. The war against drugs has created a whole underculture in the prisons in this country."

Luke: "So therefore you support decriminalizing cocaine, heroin and the like?"

Gil: "I'm going to have to take a pass on that one too.

"What I feel like you're trying to do is pin me down to black and white positions. I've worked on stories about DEA agents, for example. I did a lot of true-crime stuff. I've worked a lot with police and criminals. I've come to realize that there are humans on both sides of the fence. That means fallible humans on both sides of the fence. I would think that would be true for prostitutes too.

"I don't think America as a culture is ready to decriminalize either prostitution or drugs although Nevada's experience... I went out there for Elle and lived in a whorehouse for a week. I talked to all the women. The story I produced for Elle, maybe one aspect of my experience there, these were just human beings. They had a lot of different reasons why they were there. When they are presented in the media context -- oh, a hooker at the Bunny Ranch -- that's just one aspect."

Luke: "Yeah, but it is the one aspect that is going to overwhelm in most minds any other aspect?"

Gil: "I know that to be true."

Luke: "Do you think that reveals some fundamental human truth about sexuality?"

Gil: "I've been guilty of this and I've certainly seen this on the part of other people -- of a need to mythologize sexuality and place it in some transcendent context. In the book, I quote Lenin's mistress who says that sex should be like drinking a glass of water. It should be that ordinary and devoid of all this..."

Luke: "Transcendence."

Gil: "Of all this incredible weight we put on it. The realm of commercial sex isn't the primary guilty party here. Hollywood wants it this way. It loves it. It loves to present sex as some sort of transforming act, but every time I've done the deed, I've woken up the next morning. I still have to deal with myself."

Luke: "Why do you support viewing sex as a transaction like drinking a glass of water rather than something with transcendent meaning?"

Gil: "I just don't think that it works. I'm looking for transcendence just like everyone else, but from all the heavy lifting I've done in this area and people trying to make it something other than it is, I've never seen it really work. I've only seen people deluded."

Luke: "You think it is a delusion to ascribe transcendent meaning to sex?"

Gil: "Right. I think the only transcendence there is in this world is love."

Luke: "So you're fine with decoupling sex from love?"

Gil: "Well, you know... It's great when they coincide."

Luke: "Do you think society has an interest in coupling sex with love?"

Gil: "Society has an interest in decoupling sex from love and twisting sex in a hundred different ways like it was a gumby toy and trying to make something of it that it isn't. I identify it as reverse Puritanism. If you take a Puritan as someone who believes in no sex, reverse Puritanism is all-sex-all-the-time. Puritanism and reverse Puritanism are related and they are both idiocy."

Luke: "So how do you decide what is right and wrong?"

Gil: "In this field there's a question of social consensus. There's a tremendous amount of frustration out there at the tone of our culture.

"I don't believe in imposing an idea of right and wrong. I do believe in a social consensus. Take the question of nudity in America. Nudity in Europe is a much different deal. There are nude beaches all around. There are topless women on page three [of The Sun newspaper in London]. America has a different tradition. You can say that one is right and one is wrong but that's like trying to stop the river from flowing. I'd like to honor our own culture. There's a vast agreement on what's appropriate. Poll results are overpowering that there's a widespread sense of frustration that the tone of the culture doesn't match the expectations of people in the culture. That offends me. It's undemocratic."

Luke: "So if I was to ask you what is the source of morality, you would say social consensus?"

Gil: "I think that's, you know, a good sort of rule of thumb."

Luke: "So if we had a society where the social consensus was to murder Tutsis or Jews, does that mean that such killing is right?"

Gil: "Consensus is informed by some sense of human ideals."

Luke: "Where are those derived from? What's the source?"

Gil: "Philosophy."

Luke: "Which philosophy?"

Gil: "Religion."

Luke: "Which?"

Gil: "Morals. Moral philosophers."

Luke: "Which moral philosophers? They disagree."

Gil: "They do disagree but I don't think you can really trackdown a social philosopher that really has a name that supports genocide."

[Gil writes later: "In the case of the Nazis and Hutus, that wasn’t social consensus, that was a small group highjacking social consensus and pursuing their own unconscionable ends. But there has been a consensus, down through history, about social justice. And most moral philosophers, all major religions, and modern progressive political thought has the same basis: for the weak, and against the strong. And who is the weakest element in society? Children. They are without voice. They have to depend on adults to give them their voice. So that’s what I feel is fundamental here: for the weak, and against the strong."]

Luke: "The Greeks and Greek philosophers were fine with leaving deformed children on hillsides to die."

Gil: "Things change. These are thorny issues we are talking about here. There's a great deal of goodwill in the world and we should harness that more and insist upon creating a world we feel comfortable in. Right now we've created a world where people feel uncomfortable. With a modicum of restraint, good sense, and discernment, we can do better. We're doing poorly now at protecting our children and people who are offended."

Luke: "Do you feel a tension between your libertarian ideals and the reality of parenting?"

Gil: "My own private household is not a libertarian realm. We've got rules."

Luke: "But more than that."

Gil: "I feel a huge tension in any libertarian viewpoint. Take an example of child labor laws. If you ever want to talk to a libertarian and bring him down to an elemental question, ask him about child labor laws. Of course I support child labor laws. Is that a violation of my libertarian ideals? So be it. There are some aspects of this book that are anti-libertarian. But contradiction is part of the human condition."

Luke: "Maybe you are moving away from libertarianism to?"

Gil jokes: "Fascism."

Luke: "No. To something. Maybe you realized libertarianism sounded fine in theory but I'm not sure you want to decriminalize prostitution, decriminalize drugs, eliminate child labor laws."

Gil: "Exactly. I think you're right."

Luke, stealing from Michael Medved: "Which phrase do you more resonate to? 'Express yourself' or 'Do your duty.'"

Gil: "I'm a writer so I'd have to say -- express yourself.

"This has been a hard book for me to write in that I have a lot of friends who were very much against it. They told me I was dancing with the devil. I tend to think of this as telling truth to power. A lot of powerful interests are interested in perpetuating a type of culture that is not acceptable to a lot of people that live in America."

Luke: "Do you have a strong need to not to say you were wrong in the stuff you used to do in the eighties? Or you are just A-ok with everything you did in the eighties?"

Gil: "Yes, I am. Because I was a twenty-something male, I was harnessed to this idea of rebellion, transgression. That's a tremendously effective idea when you are looking for your place in the world and you feel ignored and neglected and nobody's paying any attention to you.

"I was the young prince of my family. Then you go out into the world and that and a buck fifty will get me onto the subway.

"I know that me and the boys who used to work at Screw definitely subscribed to tweaking the bourgeoisie."

Luke: "And now in retrospect?"

Gil: "I think that impulse is fine and suitable for twenty-year-olds. But I don't think that impulse should be enshrined at the center of the culture the way we have done so. Western Civilization is the only culture that has done so. We've made it the coin of the realm. I was twenty-something then. I'm fifty-something now. Do I deny myself and say I was wrong then and I'm right now? I see it as a continuum. I wasn't thinking about these things then. I wasn't a deep social thinker, not that I am one now.

"I was all too easily gulled by someone like Al Goldstein into thinking I was going to the barricades for the First Amendment."

Luke: "There are going to be some middle-class people who went to college and responsible boring jobs, led conventional lives where they held a strict rein on their sexual impulse and other impulses, who are going to pick up your book and say, 'Hey Gil, you were part of the problem that created this problem.'"

Gil: "You could burn in the public square every magazine I've been with and that would still not address the problem.

"I believed back then in keeping sexually-oriented materials away from children. I wrote a New York Times Op/Ed piece for Al Goldstein [July 3, 1984] that articulated that stance. It's reprinted in my book Smut. Those are my words. Al just told me to attack mainstream media for showing horror films."

Luke: "But to adapt John Donne, surely you realize that no porn is an island. It inevitably bleeds into the general culture. It inevitably gets into the hands of children. It inevitably affects the way people treat children and men relate to women."

Gil: "That might be true, but I think we can do better with our barriers and our islands and our moats and our walls. I have no interest in living in a G-rated culture. But I do want a culture where there's choice. In this culture, there is no choice."

Luke: "Have you lost friends over this book?"

Gil: "Yeah. I hope the bridges will be repaired in the future but I've got a lot of people disgusted with me. It's an indication of how polarized this issue is. You can not venture forth with a mitigated approach (consenting adults anything goes, for children and people who aren't interested in it, there should be more attention paid to keeping this material out of their hands and out of their faces). There's an element of rubbing people's face in transgressive material, not only sexual material. If you feel like your buttons are being pushed in this culture, you're right. It's intentional.

"I remember sitting around an office meeting with Al Goldstein and we weren't articulating it in that particular way -- let's push buttons -- but that's precisely what we were into."

Luke: "Do you have disgust for Al Goldstein?"

Gil: "On a personal level, yes. The man is... I can't even articulate what kind of reprehensible person he is.

"I talk about in the book how there are two Al Goldsteins. There's the Al Goldstein for public consumption. Goldstein the symbol. And the Al Goldstein that I knew. The Al Goldstein who hurt everybody he came in contact with including me. I don't think there's a bridge in that man's life that he hasn't burned."

Luke: "Didn't you realize he was a monster when you were working for him?"

Gil: "For some reason, I was spared. He never directed his anger at me until the very end. I was doing a lot of other things. I wasn't only writing for him. I had a career as a playwright in off-off-off-off-Broadway theatres.

"I accepted it for what it was. It was tremendously exciting in the beginning. As a writer, somebody pays you to run off at the mouth. It was incredible."

Luke: "Weren't you a hit man for Goldstein? Weren't you taking after people he wanted to hurt?"

Gil: "Yes. I guess the way I rationalized that was that a lot of times these were corporate CEOs and powerful people such as Carl Icahn. From a twenty-something point of view, that was perfect."

Luke: "But in retrospect, you realize that many of the people you were hurting didn't deserve it?"

Gil: "The choke on his shotgun was very wide. In his later days, he attacked some people, his secretary, for example. It was beyond the pale. He was always beyond the pale. He lived beyond the pale. I thought that was groovy. Not only in retrospect, but during my experience of working with him, I was often charmed and entertained by him, but the dominant reaction I had to him was disgust."

Luke: "Have you ever considered apologizing to any of the innocent people you savaged on his behalf?"

Gil: "Well, I can't really think of any innocent people. Carl Icahn, the corporate raider? I realize there's the twelve-step program where you go back to apologize to everybody."

Luke: "Not everybody. Just innocent people you hurt."

Gil: "Nobody really stands out. I once wrote an editorial against myself. He told me I was screwed up. I ghostwrote an editorial against myself.

"In his public persona, he was right on much of the time because he was attacking self-righteousness. We can all get mileage out of that... I realize today that pointing a finger at somebody and saying you're a hypocrite, like Al often did, is like pointing a finger at somebody and saying, 'You're breathing.' It's not that big of a claim to make.

"In the way he treated people in his personal life, it was a spectacle of awfulness."

Luke: "Were you an enabler?"

Gil: "Maybe. Not in that sense, but maybe in his public persona. I was a hired gun. I was gunslinger. Gunslingers don't really care if they work for the sheepherders or the cattle barons. I was having too much fun in New York in the early eighties to really think too much about who I was working for. I agreed with him targeting people like Carl Icahn."

Luke: "Do you believe that we have a soul that lives on after we die?"

Long pause.

Gil: "I don't know if I am prepared for this level of discussion.

"Let me see. Sometimes I do. Sometimes I don't."

Luke: "Are you concerned that this book might cost you writing gigs for Penthouse and other sexually-oriented publications?"

Gil: "It already has. Maxim gave me the boot. I was a consulting editor and a contributor (a dozen stories over three years). I didn't write social commentary for them. I wrote true-crime and investigative reporting. I've got a lot of friends there. When I sent them the galleys, they spiked a story I was preparing. It wasn't acrimonious. They weren't cursing me out.

"Again, the only problem I had with something like Maxim was their display policy. The problem isn't somebody reading Maxim in the privacy of their own home. The problem is that when I'm cruising through the airport and I'm confronted with a vast display of Maxim covers... I want to choose. I know there are a lot of other people out there who want to choose. That was the substance of my beef with Maxim and they couldn't accept that. They've been assailed on that account a lot. Maxim magazine has to sell a million copies off the newsstand to meet their circulation goals."

Luke: "Why did you send them galleys of your book?"

Gil: "I have friends there. I don't want them to suffer because I was going to ambush them."

Luke: "Do you think you'll be able to keep writing for Penthouse?"

Gil: "Yes. Peter Bloch, the longtime managing editor, is another friend of mine. He read the book. He was amazingly evenhanded about it. We left it at that.

"I read the Reavill Agonistes... They have to find an explanation for why a member of our side would flip over. This has nothing to do with selling my parenting book. That's still in print but on the remainder shelves.

"I've always had strong feelings that this stuff is not appropriate for children and not appropriate for me every minute of the day. But in this polarized environment, if you breathe a word, uh, no thanks to Janet Jackson, I really don't want to see your breast on the half-time show, or Nelly who was on the same show, I really don't want to see that dirty dancing right at this moment, oh, you're in the other camp. That's moronic. People are capable of holding both ideas at the same time. It's the same on the Right. They have this zero tolerance approach to smut. Sorry, it's not going to work."

Luke: "Do you think Times Square is better or worse today than in the early eighties?"

Gil: "Using the utilitarian gauge of the most good for the most people, I think there’s no question that Times Square today is a better place. But I will always cherish the days of Hubert’s Flea Circus."

Luke: "This has been awesome. Thank you."

Gil: "Thank you. I can't believe the depth and personal attention."

Smut: A Sex-Industry Insider (and Concerned Father) Says Enough is Enough

Gil Reavill, former Al Goldstein ghostwriter at Screw magazine (and wrote the zine Sluts and Slobs) has a new book coming out April 21st.

About the Author

Gil Reavill is the coauthor of Raising Our Athletic Daughters: How Sports Can Build Self-Esteem and Save Girls’ Lives. He writes about true crime for Maxim and has a cultural review column in Penthouse.

Product Description:

Smut has become the new secondhand smoke: It confronts you against your will where you least want to encounter it, and it’s impossible to protect your children from it. Nothing made this clearer than the Janet Jackson episode during the Super Bowl when millions of kids were exposed to an image that used to be restricted to consenting adults. But that’s nothing compared with the sexuality that now saturates morning radio shows, prime-time sitcoms, pop music lyrics, billboards, and store windows. "Just change the channel" doesn’t work anymore.

Enough, says Penthouse and Maxim writer Gil Reavill, the concerned father of a middle school daughter. As a liberal, Reavill always believed that Americans have a First Amendment right to read and view sexually explicit material, and he saw nothing wrong with contributing to publications like Screw. But he now argues that unlike magazines and videos—viewed in private and by consent—smut in the public square has simply gone too far.

Reavill takes the reader inside the sex entertainment industry, recalling his own experiences as a young man from the Midwest seduced by a job at an X-rated magazine in New York City. With witty and fascinating stories, he shows how his colleagues rebelled against a stifling culture by pushing the envelope. Little did they realize that words and images considered porn in the 1980s are now on the public airwaves around the clock.

Many Americans instinctively defend smut because censorship strikes them as unacceptable. But Reavill argues that we have to balance the rights of those who want to buy smut with the rights of those who want to avoid it. His book will spark a long-overdue debate about where we draw the lines in pop culture.

Reavill Agonistes

Excerpted from Mark Kramer’s “I Was Al Goldstein”, which appeared in a significantly altered version in the now-defunct Spy , Oct. 96.

...“Sounds like you’ve got all your f---s in a row, Goldstein” snickers Screw editorial fixture Gil Reavill.

No one but Reavill has the temerity to address Al in so comradely a fashion in Team Goldstein’s presence, and this basically is a stinging bitch-slap at Manny Neuhaus--whose standing edict is that any comments or ideas voiced in editorial meetings must be pre-approved by Neuhaus himself, so that credit can be properly assigned.

But Reavill is Goldstein’s Top Gun, his Rambo, his Sperminator, his Wizard of Ooze--paid the big bucks ghostwriting Al’s monthly video-review column in Penthouse and the occasional feature--like “Al’s” early-Eighties John Holmes story in Playboy that cemented for all time “his” byline into the pantheon of investigative reporting.

Nobody except Al knows more about being Al than Gil Reavill, whose job description for years also included penning Screw You!, an onerous weekly task paying somewhere in the low-to-mid three figures.

Approximately a decade earlier, Reavill publicly characterized Neuhaus as “a s----filled clam” in a snarky, Goldstein-sanctioned “guest” Screw You! under Reavill’s byline, and Neuhaus has seethed with resentment ever since.

Deskbound, Neuhaus clocks his workdays in Screw’s editorial isle of the doomed -- positioned cheek by jowl with Team Goldstein’s twitching, round-shouldered cabal of overeducated hopheads, shnorrers, slackers, noodlers and misfits -- while Reavill, only a sporadic visitor to these fetid premises, gets to schmooze, kibbitz and jive with the likes of Hef and Guccione.

So in a masterstroke of passive-aggressivity, Neuhaus convinces the morbidly thrifty Al that he can save six bills a month by divesting Reavill of the Screw You! franchise and in-sourcing it to a salaried, entry-level staffer -- who turns out to be your humble correspondent.

Rising to the weighty occasion of building a better Al, I employ what I call the “EZ-2B-Sleazy-Al-O-Matic” method of conveying the Frankensteinian fullness of his misanthropies, delusions, bugaboos, whims and phobias: Take one slightly overripe “F--k You!” transcript, puree through a self-serving skein of logical fallacy, wishful thinking and situational ethics, roll in poppycock, drizzle with Krafft-Ebing and a dash of Cabala, dust with exclamation points, garnish with sprig of dented Shakespeare and serve lukewarm to vanishing readership.

In the meantime, although Al’s executive doppelganger-at-large Gil Reavill seems actually relieved at being divested of Screw You!, he is less thrilled that the cunning Neuhaus also cut loose his “Naked City” consumer-sex beat--and assigned that to me as well.

Screw’s “Naked City” correspondent tirelessly endeavors to produce only the most up-to-date, user-friendly information--sometimes visiting an establishment as many as four or five times before it proves itself worthy of Screw’s coveted “Four Penis” rating on the “Naked City” Peter-Meter! And while in later years, Al’s trusty pen-for-hire would go on to co-author the immensely popular soccer moms’ parenting guide Raising Our Athletic Daughters: How Sports Can Build Self-Esteem and Save Girls’ Lives -- but for Neuhaus’ act of subterfuge, Reavill might still hold sway, as he once did, over a spuzz-stippled demimonde necessitating that he sample intoxicating droughts of orgasmic experience in swing clubs, massage parlors, Korean spas, lap-dance lounges, unlicensed prostate parlors and other erotospheric outposts of the Gotham’s once-proud fleshpots.

These wearying tasks would be added to my already excessive editorial duties, which henceforth included being alter-ego to an adipose, middle-aged glandular golem. “I want us to do something of meaningful significance,” Al pontificates, “Something about the hostility of lesbians.”

Al deplores all acts of lesbian sex not involving his own genitalia. “I like the same thing they do. That’s my humanity: I deal with pussy juices, smells, pimples, stretch marks, just like them.”

TO BE CONTINUED?

Reavill Agonistes II

Deep Throat calls: "Gil Reavill has turned into Catherine McKinnon. He turned on the whole porno world. He's like Linda Lovelace. I bet he's gonna claim he was seduced into it. He got $100,000 to write this book. The reason he had to write this book is that he and his wife wrote this book: Raising Our Athletic Daughters: How Sports Can Build Self-Esteem And Save Girls' Lives. It's considered a standard text for soccer moms. It will always be in print.

"So my guess is that he had to turn on porn to legitimate the book. Otherwise, here was a book on raising kids from a guy who was getting rim jobs from hookers left and right. That was his job assignment at Screw. To sample the hookers and write reviews.

"To get his Athletic Daughters book into highschools, he had to write a takedown of porn and how he is an innocent who was sucked into it. I don't know this. This is pure guesswork on my part. I haven't read any of the book.

"Gil Reavill is a smart guy. He's a good writer. He's making a smart career move here. He wallowed in porn for years like a pig in ----.

"I hear Gil decimate [former Screw publisher] Al Goldstein, who's been spotted gibbering on streetcorners."

Gil used to work on the magazine Sluts and Slobs. When he'd review an asian massage parlor, he'd be in there for four hours. The establishment wanted a four cock rating. If you were a customer, you were treated like crap. But if you were a Screw reviewer, you got treated like royalty.

Raising Our Athletic Daughters: How Sports Can Build Self-Esteem And Save Girls' Lives

From a book review:

According to Jean Zimmerman and Gil Reavill, girls in our culture need to be saved. Why? Because, they say, we are raising a "nation of Ophelias" – to invoke clinical psychologist Mary Pipher’s metaphor – a nation that can only be described as "girl-poisoning."

The life choices of too many of our daughters are compromised by drug and alcohol abuse, early pregnancy, sexually transmitted diseases, eating disorders, self-mutilation, depression, and suicide.

Not to mention sexual harassment and abuse, sex discrimination in schools and at home, and the omnipresent glass ceiling.

The solution they suggest? Athletics.

With cheerleader-like enthusiasm, the book promotes sports as salvation for girls. While athletics may improve girls’ lives, the heavy slant toward participation seems the product of one-track minds. Zimmerman writes out of a decidedly feminist background, while her husband Gil Reavill helps out with his journalistic background. They are the parents of a young daughter to whom the book is dedicated.

Gil Reavill: Parents Should Be Censors

3/11/05

Gil has a positive article on MrSkin in the April issue of Penthouse.

From the WSJ:

...[S]ome parents are ambivalent about playing the role of censor. That's one theory of Gil Reavill, the author of "Smut: A Sex Industry Insider (And Concerned Father) Says Enough Is Enough." Mr. Reavill's compelling book--coming in April from Sentinel--charts the ways that children are bombarded by sexualized imagery and messages, most of which he recognizes as migrants into the mainstream from the porn industry. Although he sees this exposure as a form of sexual abuse, he is a libertarian who believes that the main control has to rest with the end-user who decides what gets into his house, or what doesn't.

But Mr. Reavill thinks many parents have bought into the prevailing argument that resistance amounts to a form of Big Brothering, which will put them into the camp of the uncool. "Parents are caught in an ideological bind," he says. "They're concerned about the content, but our society hasn't given them any kind of model in which they can do restraints without being censors."

For parents who want hand-holding, a clearer content-ratings system could help. Let's hope a call for industry cooperation from Sen. Clinton will go down easier than a similar one, directed at music, from Tipper Gore. Twenty years after the fact, Mr. Reavill observes, you can still play "Beat the Hell Out of Tipper Gore" on a Web site that lets visitors give Ms. Gore a black eye, broken teeth and a bloody nose.

4/25/05

Gil Reavill's First Day At Screw

An excerpt from the new book:

The first issue of Screw I saw that day in 1981 made me feel physically ill. Not a magazine at all, but a tabloid newspaper with ink that smeared off on the reader's hands. The rag's back pages were filled with ads for prostitutes, for which Goldstein charged the same rate as The New York Times charged for its advertising. Screw fulfilled the basic function of a pimp, procuring customers for hookers.

The front editorial half of Screw presented itself as serious redeeming social content: broad-brush sexual satire, witless aggrandizement of publisher Goldstein, and rickety reportage about Manhattan's commercial sex scene.

I stared at the pathetic publication in my hands. Have I realy sunk so low? I didn't react to the sexual content so much as the depressing cheesiness of it, the low-rent stench it gave off. The offices were a shambles, graffiti-scarred, reeking of cigarette smoke.

........

Goldstein wanted more. He would sit in his tchotchke-cluttered office and shop mail-order catalogues compulsively, ripping through their pages and circling item after item.

"I want that!" he would call to his beleaguered secretary. "Get me that!" His two most well-worn phrases.

........

He treated other human beings as a toddler does. Either you fed his needs or you were deemed by his infantile mind to be some form of competition. He screamed and bellowed at his secretaries, often reducing them to tears. His friendship was nearly as toxic as his hatred. His life was a chronicle of burned bridges and scorched-earth relationships.

.......

In early 1980s, the distribution for Screw and a lot of other porn mags was controlled by a business that was in turn controlled by the Gambino mob family. Goldstein got regular visits by the capo whose thumb he was under: Robert "DB" DiBernardo, another mook straight out of central casting. I recall being ushered into Goldstein's office to meet DB as though to an audience with the Pope. He was treated with hushed awe as he stirred his espresso with a tiny spoon.

How to Make Love Like A Porn Star: A Cautionary Tale [Jenna Jameson's autobiography]...bottomlessly shallow...contains graphic descriptions of sexual techniques... But the real substance of the book details the ghastly time that a girl named Jenna Massoli had of it while growing up in Las Vegas. Rape victim, stripper, porn star. Connect the dots.

Reading the book has the same feel as moving into a trailer park. The relentless low pitch of the prose, in fact, turns the whole world into one big trailer park, and there is no way out.

Judith Regan published Howard Stern's bestseller Private Parts, and Jenna squeals for a whole chapter about landing a part in the movie version of Stern's book. Her part if "Mandy," the first girl to appear nude on Howard's radio show...

Porn Star is a book that very clearly wants it both ways. It wants to strut and moralize. There's the subtitle, A Cautionary Tale, which hints at Hayes Code-style punishment for sins. I appreciated Neil Strauss's heavy lifting, trying to gussy up the material as best he could. Each section of the book leads off with a quote from Shakespear's sonnets.

After reading Jenna Jameson's tome, all 579 pages of it, there is really only one human (and humane) reaction: I don't want to make love like a porn star.

The title of How to Make Love Like a Porn Star represents false advertising. I guess you can't call a book How to Behave Like a Crank-Addled Moron, but that's what Jenna Jameson delivers.

............

In the winter of 1982 the Screw offices got another author visit, from novelist Philip Roth (the absolute best writer of our age). Roth spent a few hours with Goldstein, then came upstairs to speak with the boys in editorial. My fellow editors Josh Friedman, Manny Neuhaus, and I were thrilled. We stumbled all over each other trying to impress the visitor.

I trotted out a few of my ghostwritten Goldstein editorials for the great man to peruse. Roth scanned them for a moment and then posed a cutting question: "But who reads it?"

I was momentarily flustered. "It's art for art's sake," I said, and Roth laughed.

But that's the sad truth behind porn chic. For all its time in the center ring of today's media circus, nobody cares.

A short year after he showed up at Screw's offices, Philip Roth turned his research there into a tour-de-force portrait of a pornographer in his novel The Anatomy Lesson. He spent at most four hours at Screw that afternoon, but he absolutely nailed Goldstein to the wall in his fictional portrayal, as incisive and penetrating a dissection of another human being as any I have ever read.

.......

Goldstein had an almost uncanny knack for employing embezzlers. There were three or four I recall in the period I wrote for him.

Hanging With Jenna Jameson

"When I was hanging out with Jenna," How to Make Love Like a Porn Star coauthor Neil Strauss told Time Out New York, "she would be approached by all these twelve-year-old girls and their mothers. It was always a mob scene. The girls had seen her on E! True Hollywood Story and would ask her to take photographs with them. The kids treated like she was [pop-music star] Avril Lavigne."

Gil Reavill Vs. Jack Heidenry

Gil writes in his new book:

Jack Heidenry [author of What Wild Ecstasy], a coworker of mine on magazines from Hot Talk to Maxim who now works at The Week, the national news-digest magazine, responded with an angry email when he learned I was working on this book. "What's disappointing," Heidenry wrote, "is not that you've become a no-holds-barred controversialist, but just another suburban dad."

Josh Alan Friedman Vs. Gil Reavill

Gil writes in his new book:

When I first started working at Screw, one of its editors was Josh Friedman, a PAM (Post-Adolescent Male) so enthusiastic about smut that he seemed to devote much of his life to it. Friedman haunted the pre-Disney Times Square of the 1980s, and wrote a cult-favorite book about its topless shoeshine parlors, live-sex shows, and small-time street hustlers. After Times Square was revitalized in the 1990s, the neighborhood lost its Nelson-Algren-style charm for Josh. He preferred it smutty.

Friedman was a strapping, handsome guy, an extremely talented writer and, from his unlikely perch at Screw magazine, a sardonic commentator on the American cultural landscape.

Josh and his brother, the talented political cartoonist Drew Friedman, collaborated on a series of graphic comics, collected together in books, which poked fun at celebrities... They were precursors of the kind of famicide so much in vogue today.

Josh Friedman was a smoldering presence in the Screw offices, extremely likable, but with an edge of violence that always seemed inexplicable to me. I never could figure out what he was so angry about. I would have paid to have his life. Women adored him. But his anger came out in the texts he wrote for the Friedman Brothers comics, venomous lampoons of the rich and famous. It also came out in his work for Screw.

"I want to do the world's most disgusting coverline," Friedman announced one morning, referring to the large-print lettering on the front cover of the magazine. Coverlines usually announce the contents of the publication, but in Screw's case, they were only tangentially related to what was inside.

"I just walked past a newsstand," Friedman said. "I saw this secretary, you know, panty hose up to here, perfect hairdo."

"Probably from Brooklyn," I said.

"Or Queens," Josh agreed. "I thought of her, you know, coming up to the newsstand to buy her morning Daily News, or maybe some breath mints, and has to reach across a whole stack of Screw magazines."

He laughed at the image. I laughed at the image. We began tossing out coverlines that our Typical Secretary would happen to read, trying to come up with one that would upset her so much she wouldn't be able to think of anything for the rest of the day.

That's how we all thought. We weren't shy about articulating it, either. "Maybe we could come up with one that would make her throw up," Friedman said, laughing.

We began to laugh uproariously as each new suggestion topped the last. Each one was grosser, fouler, more outrageous.

When Screw hit the newsstands the next week, it carried the intentionally disturbing coverline "Special Sex and Diarrhea Issue!" That was the best we could come up with.

We even stood around the corner newsstand for a while the morning the issue came out, hoping that our fantasy would come true, and we would gleefully witness Miss Typical Secretary glance down, read the Screw coverline, and stagger away in horror, her life changed forever.

Nothing happened.

I phone Josh in Dallas.

He said Gil Reavill sent him galleys of his new book.

Josh: "He was very worried that I would be insulted. I wasn't at all. I'm not in total disagreement with his book.

"First of all, it's a hack job. It was a hundred grand hack job. He's completely torn up about it.

"Him saying that he was seduced into the sordid world of pornography couldn't have been further from the truth. I just told [Al] Goldstein about that last week and Goldstein doesn't even want to see it.

"I remember when [Reavill] got in from the Mid-West, brand new to New York, and I think he had nothing but a waiter's job, and Richard Jaccoma hired him off the street into this really nice arrangement we had over there. Within months, he was in charge of all the Oriental health spas. He was getting free massages and getting laid every week, several times a week. Plus, he immediately became Goldstein's ghostwriter for freelance work, extra from Screw. He was writing pieces for Playboy and Penthouse and Hustler. It was a fantastic job. Plus, we had a lot of fun.

"He had a great time. He learned how to write. And now all of a sudden he's saying he was seduced into the sordid world of pornography. A mere hundred grand got him to say that.

"Hang on a second. I'm slaving over a hot oven here cooking for my family. And I'm a lousy cook."

Luke: "Gil says you and your brother were "precursors to the kind of famicide so much in vogue today."

Josh: "What does that mean?"

Luke: "You used to zero in on the foibles of celebrities."

Josh: "Oh. I suppose. Who knows? A lot of what he says in there doesn't particularly ring true."

Luke: "Did you have an edge of violence?"

Josh: "Oh yes. No question."

Luke: "When were you violent?"

Josh: "First, I box seriously. I don't consider that a violent thing at all. I consider it controlled and easy going.

"Back then, I used to get into a fight every week on the streets. Like in the subway. Any time some black guy, you know. If you brushed into a black guy on the subway. At that time, it was so out of hand in New York. It's not like that anymore. You brush into somebody on the subway and they were ready to fight.

"Between that and cabdrivers and stuff and there wouldn't be a week go by where I didn't have some kind of fight or standoff. They seemed to think I would throw them out the window. Manny Neuhaus seemed to think I was going to throw him out the window of the eleventh floor. I may have said that once or twice. I had a little bit of a temper problem.

"But I would never hurt anybody unless I was attacked. It's not like I was a bully."

Luke: "Did you get any criminal sentence for your fighting?"

Josh: "No. I've been taken to court a few times over the years for that, but I rescue insects here in the house and let them out. I won't kill a roach. But if I'm attacked...

"But there was a period when Gil was there and he may have seen me... I just didn't want to take s--- in the streets, especially from what we called 'niggers' back then. There were a lot of frayed nerves on the subways and on the streets between blacks and whites. I couldn't put up with it. Jaccoma was like that too. Jaccoma was a fencer in college. He was very good with knives. If we ever found ourselves in a sticky situation, against a Puerto Rican gang or something, he wouldn't hesitate to whip out a knife. Gil saw a little bit of that and was a little bit intimidated by that."

Luke: "Were you an angry young man?"

Josh: "Yeah, sure. And still am. There's a lot to be angry about. Not for nothing. I wasn't walking around an angry guy. Just the general anger towards the world and injustice."

Luke: "Gil writes, 'Women adored him.' True?"

Josh: "I wish that was true. I told him that. First of all, he was terrified when he emailed me and said he was sending me the galleys and he thought I'd never speak to him again. That I'd hate him.

"I said, 'Gil, no problem. It's flattering. I wish it were more true.' Some people seem to think that women adored me. I was never aware of that."

Luke: "Would you describe your cartoons as 'venomous lampoons of the rich and famous'?"

Josh: "Yeah. I always thought of them as reactions to the sickness of celebrityhood, which is worse than ever now. We celebrated sub-celebrities."

Luke: "Do you recall saying you want to do the world's most disgusting coverline, leading to the 'Sex and Diarrhea' issue?"

Josh: "Nah. Not like that. I just thought it would be funny to do cover lines like that. These are not brilliant coverlines. I thought, let's do a whole issue about s---, and call it the 'Sex and Diarrhea' issue. Not that we were falling down and thinking we were that funny.

"We thought, yeah, let's put that on the cover and every article should be about s---. Just for one issue. Goldstein let us do it [but when he had a BBC interview and that issue was brought out, the host berated him as a sick man and kicked him off the show]. Another one was called 'Voodoo and vomit.'

"There was just something nice about putting that on the cover. They were piled up by the New York Post back then. The more lines we could get like that in big bold type, it seemed like a nice offset to the rest of the newspaper scene."

Luke: "Do you recall trying to shock a secretary?"

Josh: "Not at all. How shocking was it? 'Sex and Diarrhea' is going to shock a secretary? It sounds kinda mild.

"The reason I agree with his book is that I don't think that anybody should have to have pornography thrust in their face. Not in ads or billboards. Even when I worked at Screw, I was offended, even though I personally loved pornography, I was offended on behalf of people who didn't love it and didn't want to see it, like my wife, and have to walk by the subway with 50-men's magazine covers, at that time they were showing tits and ass right on the cover and blazing blowjob headlines. I thought that was horrible."

Luke: "Yet you were trying to write shocking headlines for Screw."

Josh: "That was different because it is a newspaper. It was the only one placed with the other three newspapers. I thought it was cool to have something anti-establishment right in the middle of the establishment. Thanks to the Mafia, we were able to have it there.

"Goldstein had to approve all the headlines. Most of them were stupid."

Luke: "Do you recall waiting around a corner newsstand hoping that a Miss Typical Secretary..."

Josh: "Not at all. I wouldn't have done that. That's Gil's $100,000 advance. Do you think he's going to be on Oprah with his book? Bill O'Reilly? He probably will."

Luke: "He might. He taps into something that a majority of people feel."

Josh: "That's why this editor [Bernadette Malone at Sentinel] over there dreamed this up. It was purely an advance... It was like Madison Avenue executives coming up with a new kind of deoderant at a board meeting. It is stuff utterly without any reason for being needed. Yet they dream it up because they know they're tapping into a market.

"You can't turn the dial anymore. You're going to see tits-and-ass anywhere you look. It doesn't bother me. I still enjoy pornography. Certain kinds. I guess I hardly enjoy it anymore. It goes in one ear and out the other. It doesn't register unless it is really interesting. But I don't think my wife should have to see it if she doesn't want to. For the millions of people who have been sensitized to the Puritan ethic, they shouldn't have to have it rubbed in their faces."

Luke: "Was it his editor who came up with this or Gil?"

Josh: "It was dreamed up at an editorial board meeting. Some editor got a hot idea. Let's get some writer to turncoat in the porn industry, offer them a lot of money, and get them to do a book for the Christian Right. Just what they wanted to hear. It's a cheap marketing idea that will probably pay off.

"They went to Gil. He agonized over it. Then he went for the money. A man's got to earn a living. I'm not offended by his book at all but Richard Jacoma is. Richard did hire him. Gil didn't use Richard's name. He changed it to Manny Neuhaus [the real name of a real editor at Screw who was also at the pornographic weekly while Gil worked there], who nobody likes. I don't hate Manny. I just don't like him. But a lot of people hate him.

"I've been in close touch with Al [Goldstein] recently. I might do Al's book. He wants me to do his biography while he's alive. He's off the streets. I did a feature on him for Razor magazine about the agony of his year on the streets.

"I wanted to do a 35-year history of Screw coffee table book but there are a lot of questions as to who owns the rights to everything. Al lost the name Screw in bankruptcy. Nobody is sure who owns the history of Screw. But he does own his own life story. I'm putting out some feelers to see what kind of deal can be stirred up. Someone is going to do it. Some day there will be a handful of biographies on Al Goldstein.

"I've always had a great time with Al, but he treated me with kid gloves. He never yelled at me.

"[If Josh does the Goldstein book,] I'll bring Jaccoma into it as the third writer."

Luke: "What's the latest on your movie Blacks and Jews?"

Josh: "We're waiting to hear from three festivals. The one that we're hoping for [San Francisco Jewish Film Festival], we haven't got a confirmation yet. It's the biggest Jewish film festival in North America. Once you play that festival, you are automatically swooped into 20 other Jewish film festivals around the world."

Luke: "And your book, When Sex Was Dirty?"

Josh: "Distribution sucks. Feral House is getting a new distributor next year when they put Tales of Times Square back out. It's in about two stores in Dallas. You have to order it online. I'm not seeing any Feral House books around. It's gotten few reviews [aside from Screw, sexwrecks.com, Penthouse]. AVN it's called? They told me months ago that the review would be out in the April issue. It did not come out when Tim Connelly said. He was emailing me about it.

"They're giving a party for Tales of Times Square, the movie, this Thursday and Friday, at Paul Stone's offices, because they shot one 15-minute scene. They're showing it to everybody and celebrating and seeking investors. I thought they had the whole thing financed.

"When they told me they were having a party, I thought, they must be getting ready to wrap. They've been shooting all these months.

"They say they shot one very good scene. They found this homeless black guy who longs for the old days at Times Square. It's from the chapter "Save Our 42nd Street." Skids Grant. It's the only fictional chapter about a down-and-out pimp. I wrote it in the seventies for SoHo News.

"Jaccoma still considers [Reavill] a friend but Jaccoma thinks [the book Smut] is not good for any of us. The tide may be turning. We've got another four years of the Bush administration. There's no telling what could go down. This just fuels the flames of the wrong people and the wrong way of thinking and I tend to dismiss it.

"Jaccoma is usually right about a lot of things. I'm not taking it personal what Gil did. He's flattering to me.

"Bruce Jay's [Josh's father] 75th birthday party is this Saturday at Elaines."