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Friday, November 3rd, 2000

Gene Ross Extreme - The Gloves Come Off

Take a look at Gene Ross's new web site, www.GeneRossExtreme.com, where he speaks out about his new job, myself, AVN, and Mike South.

MikeSouth.com writes: "Well Luke I see you are doing a good job taking over for Gene Ross...Now all the self aggrandizing, bulls--- is appearing on your site. Is Rob Black gonna make you his butt boy? What happened to the old Luke, the guy who had some balls... Did the libel suits take it all outta ya?"

Gene writes Friday: "To tell the truth, I really had no intention of doing another website, but Mike "big mouth" South provoked me Thursday by his unsolicited and insinuating comments on Luke F-rd. All I can say is, hell's coming to breakfast."

About his departure from AVN, Gene writes: "Money really wasn't an issue; respect, some decent computer equipment and an office with a window was.

"Anyone who saw my opulent office knows why I left.

"AVN better start doing right by its editorial people and stop kissing the collective asses of the other departments who are only there but for the grace of God and some clever writers who put that mag together."

Meni writes: Luke, www.GeneRossExtreme.com is not Netscape friendly. Luke, tried to check out Gene's new site I use Netscape 4.7 all I see is the logo, and blue background so does anyone else using Netscape, 4.# So to 35% of the web, the page looks empty hint, there is no or tags HTML 101

Listen to Luke talk to John Bone about Gene Ross

Turnabout = Fairplay?

Concerned writes: That Gene Ross has balls! He copied and pasted half your site on Friday. The nerve of some people.

Gene Chats With Luke

Copied from www.GeneRossExtreme.com:

Luke F-rd talked to Gene Thursday afternoon. Gene told Luke the chat was off the record. For Luke that is. Gene, however, operates with the gloves-are-off policy and is not bound by conventional rules of Internet warfare.

G. Ross: Yes, Luke what can I do for you.

Luke: Just checking in, bud. How are you doing.

G. Ross: What do you mean you're just checking in. You don't just check in. By the way, Luke, get it right. There's no woman here who writes checks for Extreme.

Luke: Okay, I'll put a correction up.

Gene: Be sure. I know with your integrity and all that you want to make sure you get it right.

Luke: Heh--heh-heh.

Gene; Now what can I do for you Luke? I know that you're just checking in..

Luke: How's your new...

Gene: Surroundings? I got my feet propped up on the desk here, and I'm smoking an aged Macanudo. They go for about 20 bucks a pop. I'm living the vida loca here.

Luke: Is a Macanudo a cigar?

Gene: Yeah.

Luke: Cuban? Gene: No. Cuban's are nowhere as good as Macanudos. Macanudos have a better draw. Cubans you have to suck your brains out to keep them lit.

Luke: Oh. So what's your office? Do you have a nicer office than you had at AVN.

Gene: Oh, it's vast. It's like a penthouse.

Luke: Really?

Gene: Yeah. I mean I get an echo effect when I talk.

Luke: Cool. So do you like the feel of where you're at?

Gene: Luke, I've got a window overlooking the Pacific. It's really nice.

Luke: Hey, that sounds good. So are you going to continue to do a daily column?

Gene: I haven't decided yet. I'll read your site and I'll kinda look at that for guidance. I'll play it by ear. You seem to know what I'm doing before I do. I'll just read your site first before I make any career moves.

Luke: I don't have a clue what you're going to be doing.

Gene: "I'm a vast, inspirational source already. I just talked to Tom Zupko and he's already got four epic movie ideas from a five-minute conversation we had together out in the driveway.

Luke: So, are you fired up?

Gene: Am I fired up. Luke, I'm always fired up. No matter what task I approach, I approach it with zeal and enthusiasm matched second-to-none

Luke: You've certainly got more than me.

Gene: I'm sorry to hear that. I hope I can been an inspiration to you in the future.

Luke: I hope so too. Do you have more enthusiasm than you did at AVN.

Gene: I have a new lease on life. And we're trying to renew the lease right now. But the landlord is a whole other thing.

Luke: Is Extreme behind on any bills?

Gene: Are you kidding me? They paid me a year-in-advance to come here. Behind in the bills? Jesus Christ. I'm tripping over gold bullion [or was it beef bullion?] trying to make it into my office.

Luke: Do you think they'd like to sponsor l-keford.com?

Gene: Would they? They'd definitely love to have you. We'd be the yin and the yang; the Ozzie and Harriet, whatever..

Luke: The father, son and Holy Ghost..

Gene: I couldn't think of a more fearsome twosome than you and I. Could you imagine striking collective fear in the hearts of the adult industry just knowing the one-two punch of Ross and Ford?

Luke: Wow. That would be cool.

Gene: I'm going to put a good word in for you.

Luke: Put in a good word.

Gene: Maybe Rob can look at you as a tax write-off or something or as a foreign investment, an offshore-thing, you being Australian, I don't know what the tax situation is there. But we'll work out something.

Luke: Maybe as affirmative action.

Gene: Anyway you want to call it.

Luke: So when can we look for your next update?

Gene: What update would that be? I'll get up tomorrow and that will be the date when I'm up.

Luke: Did you read John Bowen's letter to Quasarman?

Gene: Yeah. About the Phoenix rising from the asses? I didn't know what he was going for with that little metaphor.

Luke: Everyone's dying to know whether you're going to like drop the dime on AVN.

Gene: Aw see. I would never drop the dime on AVN. I just have a very mellow, soft feeling in my heart for them.

Luke: Yeah..I bet Paul was really devastated when you left. Seriously.

Gene: You think he was devastated?

Luke: Yes.

Gene: No. I think he was looking at all the money he was saving.

Luke: I think he was really devastated. Really hurt.

Gene: Nah. Nah.

Luke: So what kind of job you think Tod Hunter's going to do?

Gene: I think Tod will do a different type of website within the confines of his personality. Tod Hunter can't write geneross.com anymore than Gene Ross could write l-keford.com. I think it will take Tod a couple of months to feel his oats and find his way with it. This is something you can't be taught. This is something you develop on your own. We'll see what he comes up with.

Luke: You've got to be the most talked about guy in the last month in this industry.

Gene: Ah, bless you for saying so.

Luke: It's true.

Gene: I feel so modest in that assessment.

Luke: Everyone's been talking about your move to Extreme.

Gene: Who else would I go to? Extreme and me are just a match made in hell.

Luke: You are a good match.

Gene: Absolutely. We both have the same rough and tumble approach to things.

Luke: One tough question for you?

Gene: Yeah.

Luke: Generossextreme.com was registered with that domain name June 15th of this year which seems to indicate that Rob Black and Extreme had plans to bring you over before that Sunday football game sitdown that you wrote about. Do you have any comment?

Gene: If Mike South is inferring that I knew about it than why didn't I make a move five months ago?

Luke: I don't know.

Gene: I don't know either. I read his little snipey comment to you suggesting about a football game, yeah, right. Like I said, if I was indeed in on some kind of conspiracy five months ago why didn't I make a move five months ago. All I can say is how much does it cost to invest in a url?

Luke: Virtually nothing.

Gene: No different if I went out and decided, well, sometime in the future, maybe we'll get Luke F-rd over here and go out and register a l-kefordextreme.com

Luke: Oh yeah. Let me see if l-kefordextreme is registered.

Gene: Not likely now that you wrote this story because you kind of like, pissed me off, so I don't know. Luke, you want to be my best friend in the whole wide world, now. You don't want to piss me off.

Luke: That's true...I went to type in l-kefordextreme and I typed in GeneRoss extreme. ..It's available.

Gene: There you go. We'll have to keep that in mind.

Luke: Tell Rob I'm available.

Gene: Absolutely. I'll run it by him

Luke: I've been deluged with e-mails about you. Everyone tells me I should have sent you flowers your last day at AVN.

Gene: I already got them from Rob. They were black roses...

Luke: Oh boy. I've never sent roses..

Gene: It was black roses and dead fish.

Luke: I've never sent flowers to a guy in my life.

Gene: Aw come on. I'll bet you have. You just don't want to admit it.

Luke: I haven't it.

Gene: You've got that little sentimental streak in you.

Luke: I know I'm a big pansy but I don't think I've ever sent flowers to a guy. I don't even like to send them to women because I hate to spend money.

Gene: That's a bad investment anyway.

Luke: Seriously, can you say whether you'll write a daily column?

Gene: I'll think about it. I just haven't decided. There's a lot of bigger fish to fry right here, right now. Extreme is developing a paysite and we're going to start upgrading the XPW website. There's a lot of other things to consider. Besides, thers'a all these great looking girls coming in and out of here all day. I'll be interviewing them for the Extreme site.

Luke: Did Kendra do two d.p.s for Extreme?

Gene: I know she did some really wild stuff for a movie called Ass Clowns.

Luke: Do you think she might get signed as a contract girl?

Gene: I don't know. They're not looking for contract girls. They're happy and pat with where they stand. Who knows what Monday brings but as of right now I don't think there's a desire top bring on additional girls.

Luke: I've always pictured AVN as a relatively tranquil place to work for the adult industry.

Gene: Yeah

Luke: I picture Extreme as an Extreme place to work.

Gene: It is. I've always said Extreme is like Animal House. It's like being in a fraternity house. Don't be surprised if you find a football whizzing over your head in the lobby.

Luke: A lot of people think that you're absolutely out of your mind to have made this move. I'm sure you've heard that from people?

Gene: Out of my mind? Nah. Extreme is going into a lot of interesting directions. This is the happening company.

Luke: You've obviously put yourself where your comments are. You would be at risk if they were in financial trouble.

Gene: Of course Luke: You obviously feel confident in Rob Black's ability to run a company.

Gene: Absolutely. Rob is a little touched with genius and sometime genius brings madness. People perceive him as some Rasputinish character, so be it. But underneath it all, he's a pretty smart guy.

Luke: He's a real smart guy and I've bashed him as much as anyone. But a lot of people think he shoots his mouth off too much.

Gene: That's his nature. He's a east coast kind of guy and I'm an east coast kind of guy. We're a perfect fit.

Luke: Is this going to cost you friendships and contacts in the adult industry?

Gene: I don't think so at all. I'm the same old person. If it costs me something it's going to cost from those people who were never friends to begin with and were only because of my connection to AVN. That's something I wouldn't miss anyway.

Luke: Are you going to be getting in front of the camera?

Gene: Absolutely. Are you kidding? I've been getting tons of offers.

Luke: Are you going to be doing sex?

Gene: It's something I might consider.

Luke: WOW!! That would be gutsy. You could start writing scripts again

Gene: No desire.

Luke: You can do anything you want.

Gene: That's true.

Luke: You can review Extreme product.

Gene: Yeah, right

Luke: You're a lot more free.

Gene: That's it. I'm free to do any doggone thing I want to do. And I'm going to do it the EXTREME way.

Luke: It sounds like a good fit, actually. Well, congratulations.

Gene: Thank you very much and I'm sure we'll continue to talk in a most amiable manner in the future. And in the future get it right. A woman does not sign the checks here.

Luke: Does Rob sign them?

Gene: We have a secret signer

Luke: Okay. Great. Anything you told me that you don't want repeated?

Gene: Luke, you're such a card. When did you ever honor the sanctity of off-the-record?

Luke: Many times

Gene: You have I can't remember. Of course not in my direct association with you; maybe with others.

Luke: I don't think you've ever told me anything that you..wait, we've had some off-the-record talks. I know you've honored them with me.

Gene: Of course.

Luke: But I don't think you've ever told me anything that this is off the record.

Gene: Okay, well, Luke, everything that I've just told you for the last ten minutes"

Luke: Ah-hah?

Gene: It's off the record

Luke: Oh, s---.

Gene: Sorry

Luke: Oh s---. So everything is off the record.

Gene: Everything is off the record.

Luke: Okay, thanks.

[Gene sez: Of course the rules don't apply to me, because, after all, according to Luke's ethics ratings, I'm listed very low to begin with.]

Luke says: I've removed Gene's ethics ranking. I'm too compromised to rank my rival.

RJBT Debacle

Pervatronic writes: Luke -- Congrats on your comprehensive coverage of the much deserved, and long-time-coming, RJB bust. I've scoured the various adult webmaster boards and sites, over the last couple of days, and was surprised to see such paltry coverage of such a major event. The silence indeed was deafening, but I'd imagine this has more to do with apprehension to criticize RJB (and commend the government) than any fear that the FTC might be monitoring anyone who wrote in on the subject.

As a porn webmaster who has avoided affiliation with RJB for the last two years, I can release a long sigh of relief, that FINALLY some sort of comeuppance is being administered (call it karma, for the more spiritually minded). I've been in this business for three years now and have joyfully watched X Pics go down, followed by IEG, and now RJB feels like the crowning denouement.

I unequivocally believe the allegations that the FTC has landed on the company, regarding abusive billing practices. Any company that would employ dialers on their site automatically qualifies as first-rate assholes. Why would a company, making over 45 million dollars a year, need to use such a deceptive tool as a dialer to insure their cash flow? It's not like they were hurting for profit from their site's usual cc processing payment option. Greed, plain and simple, coupled with unchecked hubris, will always invite a downfall.

All of the missives that you've posted from "friends" of RJB demonstrate how little conscience or ethics operate within this biz, and how much self-generated delusion/denial (and forked tongue asslicking) can cloud reasoning once bank accounts are threatened. Anyone who didn't stop and consider how they were receiving $75.00 to $100.00 per RJB signup had to have their head buried up their ass. Money like that can not be paid out unless someone, somewhere is getting ripped off.

Everyone who advertised RJB's sites off of their own -- and made money in the process -- was aiding and abetting thievery and deception across the Net. Plain and simple. This hurts legitimate webmasters like myself, who run ethical sites, with high membership retention and very low (way below 1%) charge back complaints/requests, to my cc processor.

You wrote: "RJB is popular and respected by his peers." That's just plain wrong. I've never respected their predatory approach and their blatant disregard for how their actions reflect on net porn in general, indirectly making it more difficult for me to run my sites. I know scores of other webmasters who feel the same way. Believe it or not there are many successful web pornsters who do not circulate within the booze and shmooze coteries that use "adult" web expos and conventions as an excuse for a social life. Most of us run our businesses quietly from our home offices, and pursue other non-porn, non-web related, interests and pursuits. What a concept, huh?

I've had frustrating -- indirect and direct -- interactions with RJB from the get go. When I was naive and green in this biz, I tried using their reseller programs, along with several other webmaster programs, off of my sites, and after over a month of supposed "no sales" (when all my other programs were converting very nicely) I could only surmise that RJB's reseller program was ripping me off. I've no proof of this, but numbers and logic dictated accordingly.

More thievery: Because several of my websites rank high in the search engines, RJB's search engine mavens and operators have, for the last two years, brazenly hijacked my sites' meta tags and front page text to try and duplicate search engine result placement for their sites. They do this by building scores of bogus "doorway" pages, and peppering them across the net.

These seem like minor complaints, no doubt, but they've done little to generate any sympathy for RJB's debacle. I'm hoping they go down hard, and, again commend the FTC for choosing such a bloated, insouciant player to set a precedent with. I'm hoping RJB's debacle helps clean up this business, and snaps some reality into those other site owners, who, disregarding their customers (and fellow pornsters), feel the need to press the envelope way too far in the name of profit. Do that, and eventually there will be a reprisal.

Luke says: Nick@Ilynx.com, the owner of Netpond, pulled my post of the above letter. Nick writes on Netpond: "post 116097 from Luke F-rd is gone. pulled for errrrrr publishing an email/spam/ errrr fucvk it I pulled it...so shoot me"

Fred Winters writes on Netpond: "Hmmmmm...the FTC complaint against RJB started in May 1999. Hmmmmm...seems some people were in with the FTC back around that time."

Check out the Condom Chronicles 4/13/99: "Many well-informed people believe that the FTC, in particular, will begin enforcement in the area of sales practices very soon. What seems to be at the top of the FTC's target list are sites that use misleading and unethical tactics to attract customers and trap them into a billing cycle with no clear way for them to cancel their memberships. One of the FTC's main areas of focus is the use of the word 'Free' when associated with trial memberships."

Dogbreath writes: The Truth, this is good s--- man! I can read betweeen the lines! Look at some of this s---! Quotes from Fantasyman. Cybererotica #topic is 'CONDOM WORKSHOP on Saturday Apr 10th..FANTASYMAN reveals secrets!!!'

"this means that if you use our Adult Hosting and credit card processing offshore you will not be governed by Visa Domestic or the FTC"

"on top of all that we have secured banking relations with a bank offshore"

Bill writes Luke: luke why do just print claims people send you? i'd encourage you to enage in some sort of professionalism if you're going to report on the adult industry or any other industry for that matter and check things out! if you're incapable of that then shut your site down and get a job.

12Clicks writes on Netpond: Luke, if you've got something interesting, post it. Otherwise, what's your point?

Robert Botto from RJB writes on Netpond: Luke, (yawn) Congrats...You provide more inaccurate information than the Enquirer and others COMBINED. (yawn)

JohnIP writes on Netpond: Hey Luke if I ever see you in Public...I hope you bring that BIG gun I saw you with in the pic the other day...your gonna need it.

Jim@Oculus.net writes on Netpond: Brilliant Ford. Did you make that up all by yourself or did you have a group of monkies working 'round the clock trying to conjure up more BS? What a prick!

RawAlex writes on Netpond: Yup, Luke really did it again. Sometimes, just when I think the guy is getting a little bit of a clue, he lets a moron "anon" have a say. Don Henley called it "Dirty Laundry".... the reporting of all that is bad. Luke takes it one step further by posting unverified opinion and calling it news. Luke, if you can't put a name to an opinion piece, then the opinion is worth crap.

Lee Noga writes on YNOTMasters.com: If you talk to a "pornographer" who survived the Bush/Reagan era [pre-web], ya know what they would say after hearing the industry bad news this week, "Shame, he was a nice guy"..and thats it, business as usual...

Old timers in porn lived every day as if it would be their last [meaning busted or deceased]...and made contingency prepartions from every dollar made in the event it came to fruition, the remainder of the monies was used to prevent taking a bullet and be face down in the desert. To this day, some show off the bullet holes in their house.

One cannot be in the porn business without having hidden reserves...so blame Clinton for letting these overnight pornographers loose site of the high stake poker game in which they play.

If you deal in adult, you risk your family, your assets, your future, its been this way for years. Some escape the wrath, others bail out cuz' the risk is beyond their comfort level, or they get raided. So for anyone caught or to be caught from the Gov'ts point of view and that of society, justice has been long overdue. The raid on Mike is exactly how the raids were 10 years ago on the BBS, they walk in, take the stuff, and leave you home to fill your pants.

Steve Easton of APIC writes on YNOT: There was no censorship or pornography raid involved in the RJB case. It was actually under investigation for quite some time. This is an example of greed and poor business ethics. It would not have mattered if it was an adult site. There were so many consumer complaints for fraudulent charges on credit cards that they had no choice but to follow the yellow brick road. The government has been watching for years, and letting the adult web happen. Fraud is another situation. Ethics need to be addressed.

Camp Erotica - Can You Say 'Pre-Nom'?

Aghast writes: Five months ago I got into a heated argument with Brother Terry at Mondo Family Films over some atrocious photos from their film, "Camp Erotica." In the course of our week long flame war an agreement was reached that I would review the film for l-keford.com once it was released. "Camp Erotica" shipped last week and here is my review ...

"Camp Erotica," Director: Col. Rob. Starring: KiKi D'Aire, Maren Beautte, Rikki Lixxx, Ariel , Miss Chuckles, Dave Hardman, Fritz II Cat, Francis Lurid, Rocket Boy, Martin Borman and introducing new Mondo contract boy James Long.

The film's opening credits set the campy tone for this highly unusual porn movie. Performance artist, Miss Chuckles, nude save for a chef's hat extracts broken hot dog's from her vagina and uses them to spell out the words "Camp Erotica." Like I said "highly unusual."

The film's plot centers on the attempts of the owner of Camp Erotica (Pie Dog Savage) to save his beloved camp from foreclosure by converting it into a rehab center for sexually overactive girls. KiKi, Maren, and Ariel are three promiscuous girls who are sent to be reformed by the camp. The camp itself is staffed by a collection of weirdos including: a drug addled nurse (Rikki), a horny chef (Martin Borman) and a retarded handyman (Rocketboy). Meanwhile, the morbidly obese owner of a rival boys camp Mr Butterworth (James Long) is seeking to take over the financially troubled Camp Erotica. The sex starved girls eventually meet with the blue balled boys and a co-ed weenie roast erupts into a mustard saturated orgy.

The film does a very good job of spoofing every lame 80's era teen sex comedy with a good dose of Russ Myers and John Waters thrown in for good measure. The girls themselves are B-level at best with KiKi D'Aire sporting quite possibly the least symmetrical pair of breast implants on record. However, what they lack in Vivid/Wicked beauty they make up for in wild sexual abandon. Aside from the aforementioned hot dog in vagina scene the film also features: KiKi masturbating with a cucumber, KiKi urinating on a palm tree, Martin Borman humping a plate of raw hamburger meat, Rocketboy f---ing a can of creamed corn , Dave Hardman sticking a mustard slathered hot dog into his asshole, and a cinematic first ... Dave Hardman urinating!

The film itself is good, campy, vulgar fun. There is absolutely something in this film to insult everyone. See it today! Camp Erotica is available at www.mondofamilyfilms.com Click here: Mondo Family Films

CyberErotica Club Pix Asian Frenzy FF5 Homegrown Video DancerDorm Mr Skin XXXPassword BlowMeLive

Spreading Rumors

Rumdar writes: Luke, In a misguided attempt to help the candidates of my choice (Al & Joe) I have been disseminating nasty rumors on the chat lines. Nothing new, just the (alleged) whore mongering, drunkenness and toot snorting of our beloved Governor Dubya. I then sign myself "Concerned Christian". When the shocked and outraged ask me for my sources I name Luke F-rd.Com. I recently receive this...

Rumdar: What do you base this statement on. Give me proof, facts, and source to support your statement. I am sure that if you are a Christian then you will have the proof before accusing any one of such things. Also a concerned Christian

I then asked this woman to check your site. At the very least I figured you would pick up another fan. This what she wrote back.

To: RUMDAR << l-keford.com >> I am very disappointed in the response that I got from you. I asked for proof, not a filthy porn site. I am a Christian and will not knowingly visit a site like that let alone read something that someone would say there. Thank you but the only thing that was proven here is how morally bankrupt this country is.

XXX: What do you base this statement on. Give me proof, facts, and source to support your statement.

Rumdar writes: Read l-keford.com. Luke reported Dubya was snorting coke in a Dallas Hotel room with porn star Ginger Lynn. And, after, they got high she banged him in the rear end with a strap on. Now, he seems like a fun guy but I don't think he will be able to pay attention to the country when he is loaded and in the "doggie" position all the time :) Vote Gore..

Slap Happy

WARNING!! WARNING!!! Brandon Iron has released the most disturbing rough bj tape through Armageddon Entertainment (Tom Byron, Executive Producer). If you thought "Rough Sex" was on the edge, this video will push you over. "SLAP HAPPY" features 12 fresh faces being used as penis punching bags by Iron (now known at Extreme as Alek James Hidell). To order, contact your local distributor or visit www.extremeassociates.com. (Street date: November 8th, 2000). AVOID THIS VIDEO IF YOU DO NOT WANT TO SEE PRETTY WOMEN BEING GAGGED, DROOLING, SLAPPED, AND BEING HIT WITH TSUNAMI-SIZED FACIALS.

Extreme Gossip

Kendra Jade writes: "Yes. Its true that i did work for Extreme. It was great, and probably one of the hottest , most hardcore, controversial scenes i have EVER done in my whole career.Im not gonna fill you in on all the secrets of what this great tape holds , I will save that for thomas "assclown"zupko to tell you.But I have not signed any contract over there.I dont know where you get your info from , but you should recheck your facts.DUH.how many times have you heard that?!But im not saying that I wouldnt ,.... Thank you ROB BLACK , Thomas Zupko , luis cyper , luciano, derek newblood and basically everyone at extreme for EVERYTHING lately.you guys all rock!!! what a great f---ing crew over there!And by the way . yes i was paid....paid well.....and paid on time!!!"

Will Kendra get signed as a contract girl? I hear that Extreme is not looking for contract girls.

I had an off the record telephone chat with an ebullient Gene Ross Thursday afternoon.

Gene and I have had many off the record talks over the years. He's always honored his end of the agreement. I hope I've honored mine.

Occasionally I bollix things up and confuse what is off the record and what is not for attribution and what is on deep background, etc, and this embarrasses and shames me.

I've heard stories about people not getting paid as agreed by Extreme.

There is enormous speculation and anticipation about what will happen at Rob Black's Extreme Associates and I welcome comment from anyone at Extreme.

I've had a two year history writing about Extreme and Rob Black. They've frequently been deeply annoyed by what I've published. They've also given me great interviews.

Rob Black is a highly intelligent guy, and not the moron that his rough speech and demeanor often suggest.

Check out the new Gene Ross site at www.GeneRossExtreme.com.

A Whois search revealed that Robert Zicari (Black) registered GeneRossExtreme.com June 15.

Registrant: Robert Zicari (GENEROSSEXTREME2-DOM) 16140 Leadwell St Van Nuys, CA 91406

Record last updated on 06-Oct-2000. Record expires on 15-Jun-2001. Record created on 15-Jun-2000.

MikeSouth.com writes: Ok Luke where are ya on that Elegant Angel thing? while yer at it do a whois on www.generossextreme.com Look who owns old gene now....and more interestingly look when he was bought. One Sunday afternoon over a football game my ass. get on it son, what, ya want me to do all yer work for ya?

FAQ@Rame.net writes: Luke, Did the brain trust over at Extreme not realize that if they were going to steal the pop-up warning box from Gene's old site over at AVN, that they should have changed the site it sends you to something other than AVN's when you click "no"?

Shaggy writes: According to xpwwrestling.com, Gene Ross will be playing a behind the scenes roll in XPW (Extreme Pro Wrestling). XPW, Rob Black's venture into the world of pro wrestling, specializes in over the top and ultra violent content. Most notably, the organization is planning an electrified barbed wire/exploding ring/ "death" match for December. Seems Mr. Ross is really stepping up in the world.

Reflections On Gene Ross

Here are a few reflections on Gene Ross:

* Why did he move to Extreme? Better working conditions, a better office, more money, more freedom and more respect from his employer.

* Will he write a daily column at www.generossextreme.com? Probably. Gene knows where all the bodies are buried.

* Gene has the freedom now. He's out from under AVN's corporate thumb. He can write scripts, act in front of the camera, even do sex scenes.

* Will Gene reveal one tenth of the dark secrets he knows about porn? Will he drop the dime on AVN?

* Was Paul Fishbein devastated when Gene resigned? Obviously not, or he would've offered Gene more money and honors to stay.

I talked to director John T. Bone late Thursday about his best friend, Gene Ross. Listen here

John T Bone writes Quasarmanrants.com: "I just read the final Gene Ross page littered with obituaries from insincere "friends" pluging thier websites.You poor disillusioned sheep, do you really think that a man with a map of where all the bodies are buried would join Rob Blacks empire of hell raisers to simple desk-jocky a highly successful wrestling venture? You are the victims of the greatest con job ever perpetrated on this industry. I promise you the phoenix will rise from the asses and this time he will have teeth. I doff my cap to the brilliance of young Rob and his foresight in unfettering a long silent bull dog. I repeat my comment of last week 'The King is dead long live the King"."

Quasarman writes: It is my sincere belief that John is absolutely correct on this. Gene probably has enough dirt on AVN to be classified by the state as a landfill. Talk about knowing where all the bodies are buried!!!

John Bone tells Luke: "My comment [to Quasarman] was written more in anger at the self obsession of the f---ing morons who consistently write in, "Hi Gene. Sorry you're leaving. By the way, my website address is..." One after another, every day. And I'm thinking, all of these f---ing people are feigning interest and all they're doing is grabbing the last few minutes of this guy's job for self promotion... None of them have thought beyond what they've been told, which is a publicity stunt.

"Gene is a clever man who's given 15 years of his life to this industry in a job that he's been unbearably underappreciated. I remember Gene 15 years ago when it was him and Paul [Fishbein]. That was AVN. Two guys. And Gene basically wrote every word in the magazine. All the articles, all the reviews... Everything.

"I think it is sad that he feels he has to leave. I think he should own part of AVN.

"I don't like Rob, but I think he is brilliant. I remember Rob years ago, following me around shows. He was this uncomfortable kid with big shoes. His uncle and father treated him as though he was an idiot. And I remember him coming to town with all the money he had, and blowing it all on movies. And I remember him getting thrown out of VCA. And I watched him work his way up from nothing into a major powerhouse. It doesn't gell to me that this kid is taking Gene from 15 years of knowing everything, and then using him to help run an already successful business.

"I think it is pitiful how much money Gene has in the bank after 15 years working for a multimillion dollar operation. Paul Fishbein went on Howard Stern the other day and said he was a millionaire. I know Gene isn't. For a man who spearheaded a multimillion dollar operation, I think he's been shortchanged.

"[At Extreme] There's an alliance between a publicity hound and a man with a wealth of information. It's Warner Brothers and AOL. But I don't know. I have no inside information."

Luke: "Gene has been the primary conduit of information about this industry for 15 years. He's dominated the information flow. That's why people care about him. He shapes their public image."

John: "Have you seen Gene at a convention? There's always a parade of people desperately trying to tell him stuff. He sits in his office all day long and is like a therapist. He has nothing but a series of phone calls of people pouring their hearts out and giving him privileged information. And he's never betrayed a trust in 15 years. He has five books worth of information? A movie script's worth? A TV series?"

Luke: "Gene has many things that I don't have."

John: "One of them is integrity."

Luke: "Yeah. And loyalty to the industry. He wants the industry to do well."

John: "I don't know if you're right. Gene has had undying loyalty to AVN and always toed the party line. He has not divulged industry information because it would've reflected badly on AVN, which was his job and his bread and butter. I believe he has made incorrect decisions based on the policies of AVN. He's always had the best interests of AVN at heart.

"Now he's his own man. He's Al Gore. There is nobody now saying 'You can't do that Gene, because if you do, you'll embarrass us.' Nobody will say, 'Gene, you can't say that because this person spends $200,000 a year advertising with us. If we offend him by expanding that truth, we'll have our income cut.' With Rob, there's never going to be anybody saying, 'You can't say that Gene, it might embarrass us.' You only have to look at Rob's hair and see that he is not embarrassed by anything.

"He's my best friend. I admire him tremendously. I think that he's been a stalwart of the industry for a long time. And now he's becoming his own man. I want to see him grow and correct some untruths that he's had to say. I think there are some people that he will have to go out and shake their hand and say, 'Five years ago, I couldn't tell you that... I feel really bad so I'd like to straighten things out.' Gene's an honorable man. So those things will go on.Will we know about it? No."

Luke: "I heard Fishbein was devastated by him leaving."

John: "He can't have been that devastated because he let him go. I've been divorced three times. How devastating was each one? Not devastating enough to stay in the f---ing marriage. If you're that devastated, you don't allow it to happen. Gene is an employable man and I'm sure that money has a lot to do with his loyalty. That's the American way. So I'm sure if Fishbein had said, I will give you a lot more money to stay here, he would've stayed.

"I know that he [Gene Ross] has been unhappy for a long time. I think everybody knows that. I think he's been treated with disrespect for a long time."

Luke: "I didn't know that."

John: "I think I'm one of his closest friends and he's never bitched to me. He's never complained to me. So I am not privy to any information. Anything I tell you is just my own observations. But I know that as I've seen AVN grow and become more splendid and have more magnificent premises, I have not witnessed Gene getting opulent offices or his own bathroom or the ability to get out from his desk and take three steps before he's in the corridor.

"Gene has taken a lot of s--- from people over the year for having been my friend. From people like you. And in 15 years, he's never questioned his friendship with me. And he's never put me at arm's length because I embarrassed him by being his friend. He's always been straight forward and honest and truthful. And he's defended what he thinks is right.

"I was the first guy to do really hardcore stuff in this country. When this entire industry was doing kissy face wimpy stuff. And I started Fantastic Pictures and the whole industry was up in arms. And the Free Speech Coalition was f---ing calling me up and telling me to stop rocking the boat because my stuff was too hard, Gene Ross wrote an editorial defending what I did. He didn't do it because he was my friend, he did it because he believed in my product. But as my friend, it was a very courageous move. And I don't think that when he wrote that editorial, that it was AVN's policy. It was Gene Ross's policy. And I've never forgotten him for that.

"Does anybody really care about the man?"

Luke: "Very few people know the man."

John: "Well, all you had to do was sit down and talk to him. It wasn't hard. So who has cared to sit down and say, 'Hey Gene, what's going on with you?'"

Luke: "He's not an easy guy to get to know. He intimidates a lot of people. Strikes them as standoffish."

John: "To you maybe. Most people will sit with Gene Ross and say, 'Hey Gene, let me tell you about me.' And as a journalist he will shut his mouth and he will listen. That's his job. Gene has been to my house every Christmas Day for God knows how many years. Gene and I have hung out for years. We laugh and joke. I don't find him intimidating. But that's because I like him. I don't like what he can do for me or what he can write about me or how he can get me work. I just like him.

"I remember him as the kid from Philadelphia who used to come out here to write articles for this magazine and he was excited that he was in Hollywood. We were pals then. We'd hang out in coffee shops and talk about the future of AVN. And I watched the magazine grow and I watched him grow with it."

Luke: "Paul Fishbein is a bright guy."

John: "Paul Fishbein is a genius. I don't think he remembers how important Gene was. Somewhere along the way, AVN stopped being Gene and Paul, and it became Paul. I think that's sad. It's none of my business. Without Gene, there never would've been an AVN.

"I think Paul is a brilliant thinker, manipulator, dealmaker. But without someone sitting at a typewriter and turning out the magazine, there would've have been deals to make. Gene gave Paul the wherewithall to build his little empire."

Luke: "Gene is an incredibly hard worker."

John: "When I get into my office at 7AM, he is the only person I know [in porno] that I can call at work and talk to. At 7AM, I can't get some people on the phone in New York. I've talked to Gene at 2AM in the old days, when AVN was going to press, and it wasn't finished, and he was there in the AVN office wrapping up the magazine. I don't think he got paid more money."

Luke: "Gene might have sex in front of the camera."

John: "I don't think I could watch. I don't like to watch my friends. That's why I have problems watching porno movies. Porno movies lost their interest to me when I started making them. Because once I started knowing the people, I didn't find it erotic anymore. It's very difficult to masturbate to somebody you were just talking to on the phone. And you know they have chlamydia. I don't think I would want to masturbate to Gene.

"The greatest sadness... If we were second hand car dealers, we would drive the cars, wouldn't we? I sell Mercedes. So I am going home tonight. I take a Mercedes off the lot and drive it home. So we're in the f---ing business. But somehow or another, there's this whole taboo that if you f--- these whores, you're not professional.

"Now these whores are all seeking attention and self promotion. Who is the last person in the entire world they would ever think of f---ing? A journalist. Duh! The first person you should be f---ing is the journalist because he's the guy who holds the key to the f---ing attention that you want. But none of them have the f---ing intelligence to realize that. For 15 years, Gene has been the most powerful journalist in this industry. And to the best of my knowledge, he has not received one blowjob. To the best of my knowledge, none of the journalists have gotten laid.

"I have these whores come see me for work. And they don't get why I want to try them out first? Why should I pay $700 to some girl before I see whether or not she can f---? I don't want to pay her $700 and then find out she's a dead f---...

"These girls go around conventions f---ing every spotty faced little moron who can't do them any good, and I've seen all the journalists sitting in the bar later, all the guys who hold the keys to the power, all bemoaning the fact that these stupid whores are running around f---ing oinks. And not one of them [stupid whores] to f--- a guy who can make her a star overnight.

"Ask some of the journalists. I have. It's universal. Not of the journalists get laid. None of them ask, to the best of my knowledge. There hasn't been one f---ing whore in this business who's been smart enough to go and f--- the guy who bangs the drum so they can get the attention. How dumb are they?

"So Gene's going in front of the camera? It's about time he got laid."

Torris writes on RAME: How is Bone able to continue walking around with as many people he has ripped off? Any insights there Tal?

David Aaron Clark writes on RAME: Good question concerning Bowen/Bone, Torris! I don't what platitudes Tal may have, but I'll tell you that a big part of the problem is that there's such factionalism, in-fighting and such a closed-shop attitude among the Porn Valley Cargo Culture that EVERYBODY talks awful s--- about EVERYBODY else, most of the time, leading to people who haven't had good or bad direct contact of their own with a company/individual either ignoring the scuttlebutt or not hearing it in time. In Bone's case, he's a quite talented conman/liar with a real sociopathic flair for squeezing whatever he can out of people, so there's always a new victim waiting somewhere ... as for why he's still walking around, it only disproves Luke's claims that the Mafia directly runs porn ... elsewise this man would be in a wheelchair, to say the least ...

Go Ahead, Make My Sabbath!

From Quasarmanrants.com: This just in!! Notorious internet gossip scribe Luke F-rd has just been elected to the post of NRA president recently vacated by Charlton Heston. In a ceremonial passing of the baton the veteran film actor and the Australian jewish convert shook hands before a large group of media photographers.Preliminary reports suggest that Heston was none too happy about his ouster and of Ford becoming his successor. Witnesses report that Heston could be heard uttering under his breath "Get your stinking paws off me you damn, dirty jew!" Ford had this to say about his new role as Chief Executive of the 124 year old organization, "People threaten my life on a daily basis and I'll be damned if I'll stand idly by as pinko bleeding hearts like Gore attempt to jeopardize my ability to protect myself". When asked if he planned to continue his successful porn industry gossip site Ford responded "I believe in the right of the people to keep and bear arms but my true passion is digging up dirt on purveyors of immoral filth so in answer to your question; You can have my web site when you pry it from my cold, dead computer!!!".

So go ahead, make Luke's day.

Feel like paying Luke a surprise visit? He's got a greeting for you.

Go ahead, make my day.

Luke Gets Mail

Meni writes: Investigate why f---.com is registered to the New Hampshire state court. And Cunt.com too.

Chad writes: Luke, Just wondering if you or any of your readers know what has happened to Kid Vegas? His site is down, I dont know if you could ever really say that it was up, all it had was his AVN cover. I read on Gene Ross a couple of weeks ago that he was going to announce something comparable to Rob Blacks announcement about Gene Ross leaving AVN.

Eric Rodgers writes: Hello Luke, I write in regards to Flying Crocodile. Over the past few months I have witnessed an inordinate amount of FCI bashing, almost all of it untrue and obviously motivated by malicious intent. I feel that it is time to put my two cents in.

My partner (Marc Mauger) and I began working with FCI in April of '99 and have developed a number of properties (Sexlist.com, Sexadnet.com) in partnership with them since that time. I worked in their office from 4/00 to 9/00, and although I have moved on, my former business partner Marc is still there. At no point in my career in the adult industry have I had the pleasure of working with a brighter, more ethical organization than FCI.

Never before has this industry witnessed a company more committed to delivering unparalleled value to its partners and customers alike. I'm confident that my view is shared by all of FCI's partners.

As for Andrew...he has an extraordinary knack for identifying and then brilliantly executing the delivery of value. This is a talent that anyone that does business with FCI benefits from, from the newbie webmaster utilizing Moneytree to the experienced webmaster that has purchased a Sexspaces Freehost Licensee.

In short, I am one of many FCI partners, past and present, that have enjoyed a wholly positive, profit-enhancing relationship with FCI. I'd like to beleive that we are the silent majority. It's a shame that all to often we see only venomous bulls--- from a VERY vocal minority of has-beens and washouts in your column and on the boards.

Melrose Larry Green

Ben writes Luke: I really admired how you "passively resisted" idiots like that man [Melrose Larry Green] at the March who was "in your face". Keep pressing on in the name of whatever you deemed newsworthy...especially in porn. They might not appreciate it...but "we" do.

FunnyBoy writes on alt.fan.howard-stern: Oh, God do I hate Melrose Larry... I was watching a documentary the other night on the porn industry, and (admittedly, now, I wasn't paying full attention, so it might have been somebody else, but I'm almost positive it was him) Melrose Larry stopped, gave a guy named Luke F-rd the finger, and then started braying at him that he was a parasite....MELROSE LARRY CALLING SOMEONE ELSE A PARASITE? WTF? He wrote the BOOK on being a parasite! Howard, listen to me. If you bring that no-talent, inheritance-spending, unfunny low-life piece of bat s--- back on the show, I swear I will crawl into a corner, open a bottle of whiskey, and drink myself to f---ing death to ease the pain.... ...waitaminute....I'm doing that already... ...carry on. F Melrose.