All posts, stories, opinions, comments etc.. on this web site are not necessarily the views of those who run, advertise on or own Lukeisback.com. Likewise those that run or own Lukeisback.com will not be held liable for any content or comments contained on this site. Lukeisback.com believes in Freedom of Speech, and as such allows all opinions to be represented and posted by their authors autonomously. Comments are NOT moderated on a regular basis. We strongly discourage the use of racial slurs, accusations of criminal activity and/or use of legal names for those that use stage names. We reserve the right to edit or delete any post for any reason or terminate anyone's ability to post for any reason. After all, we do pay the bills around here.



HOME | ARCHIVES | ADVERTISE | FAVORITE LINKS | LIB BANNERS | E-MAIL LUKE | CONTACT & STAFF


Playboy Strikes Deal

from a story on http://www.mediabistro.com/

Last night Dylan Stableford reported for The Wrap that Playboy has in fact struck a deal that will help them tackle their mounting debt, but it’s not with Iconix. Instead, the publishing house will be working with American Media Inc., which publishes titles like National Enquirer, Star magazine and the latest incarnation of Radar Online, to handle the back-end aspects of the business, which includes marketing, sales, and subscriptions. Hefner’s group will remain in charge of the editorial.

Playboy Enterprises’ CEO Scott Flanders was optimistic about this venture:
"We evaluated AMI’s outsourcing capabilities on both a quantitative and qualitative basis, and we are confident that this partnership will enable us to continue publishing a magazine that reflects the quality and image of Playboy…AMI has an unmatched entrepreneurial culture. Its position as the only large U.S. publisher to show year-over-year growth in advertising during the first nine months of this year demonstrates its capabilities."
Playboy’s enthusiasm extended to their prediction that the magazine will reach a profit by the end of 2011. Likewise pleased with the deal was David Pecker, AMI’s chairman and CEO, who claimed that Playboy is a perfect addition to the company’s other magazine holdings, including Men’s Fitness, Muscle & Fitness, and Flex.

We say: adding a magazine of female centerfolds to a group of titles that deal primarily in pictures of oiled, muscled men might send a confusing message to AMI’s audience. Maybe they should have invested in Playgirl instead.

2 Responses to “Playboy Strikes Deal”

  1. Tweets that mention LUKE IS BACK » Blog Archive » Playboy Strikes Deal -- Topsy.com Says:

    [...] This post was mentioned on Twitter by Bob Desimon 【ツ】, ADULT PORN NEWS XXX. ADULT PORN NEWS XXX said: Playboy Strikes Deal: from a story on http://www.mediabistro.com/ Last night Dylan Stableford reported for The .. http://tinyurl.com/ybycbxo [...]

  2. I DIG XXX » Playboy Strikes Deal Says:

    [...] the rest here: Playboy Strikes Deal (No Ratings Yet)  Loading … Comments [...]

Leave a Reply

You must be logged in to post a comment.

© 2010 LUKE IS BACK | Entries (RSS) and Comments (RSS)

Design by Web4 Sudoku - Powered By Wordpress